Businesses of all sizes can now run self-serve search ads on Pinterest, which are available through the Pinterest Ads Manager.
Pinterest introduced search ads to larger brands back in January — now all businesses can take advantage, and there’s even new features that weren’t available before.
Enhanced keyword features for Pinterest search ads include autotargeting, which can supplement a keyword strategy by automatically targeting relevant searches.
Pinterest notes that over 2 billion searches are performed on its network every month, and 97% of those searches are unbranded.
With a majority of people not searching for specific brands on Pinterest, there is considerable opportunity for businesses to capture new customers.
According to a testimonial, that is exactly what happened to one business:
”When STAINMASTER Home Cleaning ran their Pinterest search campaign, 90% of their traffic came from new customers—and their cost-per-click was 90% lower…
Ad targeting is powered by Pinterest’s “Taste Graph,” which includes insights into what people are searching for and why.
Going forward, should you choose to run a Pinterest search ad campaign, the company recommends using at least a 30-day conversion window.
”Because you’ll reach people earlier, it’s best to evaluate your campaigns using longer attribution windows than you might on other search platforms.”
Pinterest search ads can be created at any time via the company’s self-serve ads manager.