Online Reputation Management Infographic

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ORMWith the advent of social media and online review sites, it is easier than ever for consumers to give praise for their favorite places, products and/or services. It’s hard to imagine that just a few short years ago, word-of-mouth referrals occurred at a much slower pace whereas nowadays, they can occur rapidly. And this is good… at least when consumers are giving out praises.

But what about when they are not happy? Let’s face the facts: consumers are much more empowered in our current times. Often, all it takes is one unhappy client to write a negative review and they end up trashing the reputation of an otherwise legitimate company’s product or service. When this happens, what avenues can one take to protect their reputation?

The infographic below by Consorte Marketing will help guide you in the repair of your reputation across the internet by shifting overall sentiment from negative to positive. Discover how to manage your online reputation by monitoring results, suppressing false reviews and promoting positive content and reviews through good customer service and consumer outreach. Many of the steps contained within this infographic are also good practices when taking a proactive approach.

Online Reputation Management

David Wallace
David Wallace, co-founder and CEO of SearchRank, is a recognized expert in the industry of search and social media marketing. Since 1997, David has been... Read Full Bio
David Wallace

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  • It’s a little unnerving to think that you can’t control your brand online, but the truth is a lot of your online reputation is in other people’s hands. You can’t ever completely remove all the negative press, but you can bury it deeper in the SERPs with positive content that you control. It’s not a quick or easy process, but if you want to save your brand you’re going to have to fight for it.

  • Online reputation has now become an inetegral part of online marketing as to reach your target customers and to get customer’s trust. Online reputation increase your business leads and helps you to grow in online business. So create a reputation online it is required to have positive review for your business so that people can do trust on you.

  • Laura Kippner

    I think one of the hardest parts about being a business owner is just knowing where the starting point is for different, important aspects of running a successful business! For instance, how important is having a sound video marketing strategy compared to, say, having a strong mobile website? How important is reputation management, and where should I get started with that? I don’t know – to me, that’s the toughest part, is just knowing how important different elements are, and knowing how to get started with each. I ended up using a service in Australia called Local Business Services Australia that was really amazing, as far as helping me navigate these things, but I have no idea how one would go about doing all this on their own!

  • Dennis Consorte

    Great comments above, and thanks for posting this David. It’s true, many aspects of your online reputation are in other people’s hands. That’s why it’s important to apply a comprehensive strategy that addresses the immediate problem through suppression, but then addresses the long-term aspects of a company’s reputation through good customer service and outreach. People are quick to point out anything negative; it’s human nature. But most people won’t make the effort to say nice things about your company without you taking a proactive approach. The same holds true for managing one’s personal reputation, such as on LinkedIn or other social networks. We may do an infographic on this topic at some point, too. Regarding Laura’s comment about prioritizing video marketing vs. a mobile website from a reputation management perspective, there are a few things to consider. A mobile website, or good responsive design is great usability for people who have already landed on your webpages. Using such design methodology with the intent to facilitate communications with customers is key, and a mobile website that emphasizes various ways to contact you will reduce the number of complaints from people who found it difficult to contact you. Video is great too, both as a suppression technique where you are able to get your message in front of people and to give your company a face and personality. This is particularly useful when a customer is further along in the sales funnel and wants to investigate you further before making a buying decision.