Google has rolled out enhanced insights for Google My Business pages. When logged into GMB, you’ll now be able to see the total views to your GMB page, where visitors are coming from, and how they found your page.
Google Search vs. Google Maps
Where are the visitors to your GMB page coming from? Google Search and Google Maps both send traffic to GMB pages, and now you’ll be able to see a breakdown of how many visitors are coming from which source.
Direct vs. Discovery
How are people finding your GMB page? At times people will find it by directly typing your business or brand name in the search bar. At other times, people may find it by searching for a related keyword. Now Google will show you a comparison between who found your page by searching for your name directly, and who discovered it by searching for a related keyword. Unfortunately, when it comes to the actual keywords used to find your GMB page, those are ‘not provided’.
With the addition of these new insights Google finds it no longer necessary to include Google+ statistics in the GMB dashboard, so those have been removed going forward. The company expects to introduce even more new insights to GMB pages in the near future.