Start Now!
Advertisement

MSN AdCenter Forum Member Review

  • 86
    READS
MSN AdCenter Forum Member Review

MSN AdCenter Forum Member Review

There have been a selected number of advertisers testing out the MSN Keywords AdCenter over the past couple months. This morning, one such person has created a thread at WebmasterWorld with several posts, named MSN AdCenter: my review of the new system.. Here is a summary:

– Clean & Easy to Understand User Interface; Similar to Google AdWords
– Ability to manage several campaigns under one username, like the Google Client Center
– Advanced & Cool Metrics; “view demand for each KW/KP, but then also break each of those into charts containing traffic trends (time), gender trends (M/F), and geographic stats (LA, San Diego, Paris, etc)”
– Budget Estimator (Price Estimator) can be better but it is usable.
– Reports are awesome; “create reports on all types of data including dates, performance, targeting, and the neatest of all – by time ranges (AM/PM style!)”
– Time Based Ad Delivery Options; “IE: Serve this ad for the following keywords in the “morning” only please”
– Cost to set up an account, about $5 service fee, then PPC fees onward
– $0.10 CPC minimum, but for some reasons, $0.05 bids can get through
– Bidding works based on keyword phrase and the ad. You basically set a price by keyword phrase and ad. In addition, you can opt to increase your bid to reach a targeted audience, through “targeted bidding,” more often.
– “Targeted Bidding” is cool! It allows you to target based on “(1) Users in a specific geographic location (2) Users searching on specific days of the week or during a specific part of the day (3) Users of a specific gender or age”

For more details on both cool features and bugs please check out the thread at WebmasterWorld. I would be surprised if this thread is not featured within the hour on WebmasterWorld’s home page.

Barry Schwartz is the Editor of Search Engine Roundtable and President of RustyBrick, Inc., a Web services firm specializing in customized online technology that helps companies decrease costs and increase sales.

CategorySEO
ADVERTISEMENT

Subscribe to SEJ

Get our daily newsletter from SEJ's Founder Loren Baker about the latest news in the industry!

Ebook

Barry Schwartz

Rusty Brick, Inc. and SERoundtable

ADVERTISEMENT
Advertisement
Read the Next Article
Read the Next