Microsoft Vista’s $500 Million Marketing Campaign

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Microsoft is pumping out a global $500 million Vista advertising campaign which is expected to serve 6.6 billion impressions in the first few months.

Marketing stunts and sponsorships will include a human billboard with 16 dancers, party in Times Square, LeBron James in the TV ads, and CEO Steve Ballmer will greet customers at Best Buy in New York.

AdAge reports that Microsoft is going all out with the campaign, eventhough Vista will be installed on most new PC’s for sale over the next few months.

…according to Microsoft — which goes so far as to borrow from images such as a child discovering a snowfall, the fall of the Berlin Wall and Woodstock to persuade consumers that Vista is not just an operating system, but a potentially life-changing event.

“Awareness is not enough,” said John B. Williams, general manager-Windows global communications. “The goal for this campaign [is to] get at the heart of excitement.”

Loren Baker
Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing strategy & development agency.
Loren Baker
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  • Dale

    Wow. They’re really pulling all the stops on Vista. But the way I see it, 500 million will probably go to waste once a string of bugs and exploits are publicized and hyped by the media.

  • Edwin

    I agree with Dale. Also, i think there are smarter and cheaper ways to advertise there products. Microsoft should be more intelligent with there money.

  • HGH

    Microsoft had to much money, and prefers to spend it n advertising the pat it to the government.

  • Bill Younger

    My dad has Vista on his new laptop. I should have put XP on it instead. He’s still having driver problems. Microsoft should spend the money fixing the OS before they pay for all that advertising.


  • hgh

    I agree with Dale also

  • hgh ultimate

    Dale is the man

  • John @ Human Growth Hormone

    Bill Younger raised valid point here. MS should invest in fixing the problem rather than marketing..

  • John @ Human Growth Hormone

    Bill Younger raised valid point here. MS should invest in fixing the problem rather than marketing..

  • Human Growth Hormone

    Well, Microsoft lost a lot of money on Vista, and it is really not as good as it is advertised. Windows 7 is much better compared to Vista, but it still has some similarities with Vista.

  • Chris

    I was curious if you ever considered changing the structure of your site?

    Its very well written; I love what youve got
    to say. But maybe you could a little more in the way of content so people could connect with it better.
    Youve got an awful lot of text for only having 1 or 2 images.
    Maybe you could space it out better?

    • John Rampton

      If you could give examples!