Make the Most Of Your Linkedin Profile

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LinkedIn is the best business networking site I am aware of. People join it to do business and if you are smart enough you’ll build powerful connections and find awesome opportunities there. Now let’s see how you can increase your LinkedIn profile visibility.

Remind of yourself

You do know Linkedin users receive email messages about your network updates, do you? Would you like to always appear in those messages to keep your partners, employers and friends to always remember you and encourage them to visit your profile over and over again? So consider those tips:

  • Change your status regularly. For example: invite your Linkedin connections to join you on other networks (one network per status);
  • Join relevant groups;
  • Recommend people (by this you will also be rewarded with your friend’s gratitude by the way).

Use applications

Linkedin doesn’t have so many applications as Facebook, so it won’t take much time to check all of them. Here are my picks:

Blog Link: connects your blog with your Linkedin profile. Powered by TypePad technology, it TypePad, Movable Type, Vox,,, Blogger, LiveJournal, and many more. Once you add it, it will look at your sites and pull information from there.

The application automatically pulls in the latest blog posts from around your network so you can be informed by sources you trust. Your connections can see your latest thoughts as soon as you update your blog.

linkedin bloglink

LinkedIn Polls: allows you to easily find answers to your business and market research questions.

Target professionals with the right expertise, and then get the results and analysis showing how factors such as seniority, company size, job function, age and gender influence responses.

With the free account you can distribute the answers among your connections:

  • Your connections will get a network update to let them know that you’ve created a poll.
  • Number of responses depends on the size and responsiveness of your network.
  • You’ll be given a URL so you can share your poll question

linkedin polls

Company Buzz: keeps you up-to-date with your company buzz on Twitter:

  • Customize: Modify the topics and add new ones to watch
  • See Historical Data: See historical charts to track buzz over time
  • Analyze Trends: Get the top words associated with your topic and quickly drill into see related tweets

linkedin company buzz


Ask and answer question in Q&A section. Join and participate in LinkedIn Groups. Participate in discussions, share links, comment on others’ link, well, you know what “networking” means. The ones I decided to join:

Ann Smarty
Ann Smarty is the blogger and community manager at Internet Marketing Ninjas. Ann's expertise in blogging and tools serve as a base for her writing, tutorials and her guest blogging project,
Ann Smarty
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  • Matt

    Nice post, just added the blog link app, as per your recommendation.

    Another feature maybe worth mentioning is Linkedin don’t utilize the rel=nofollow tag, so choose the 3 URLs wisely ūüôā

  • Dana Lookadoo

    Thanks for the excellent tips! I haven’t utilized the polls or the company buzz. Cha Ching!

    Users should keep in mind it’s a professional network. Last Monday, my updates showed a connection updated their status with their steps to inebriation – poor form and almost laughable.

    LinkedIn is key for reputation management, and users should update their profile using their full name and fill out their description like a bio rather than a resume.

    One never knows the opportunities that may present themselves through connecting with groups on LinkedIn and answering questions as you suggest. My career and direction is changing this next week as a result from this awesome network!

    Thanks, Ann!

  • Gabriel Weinberg

    LinkedIn Connections Mention
    Hey, given the nature of your post, I thought you might be interested in our widget that lets you display your LinkedIn connections count (and other online karma, e.g. twitter followers count) on your blog:

    Take care,
    Gabriel Weinberg
    Founder & CEO, Duck Duck Go

  • Patrick OMalley

    An SEO/LinkedIn tip – set up your Web adddresses with anchor words to get a good inbound link. I wrote an article on this for Boston SEO at

    LinkedIn for SEO

  • Anaggh A. Desai

    Interesting. Have tried out the Recommendation, answering, blog links, books, but sure would try out the status & poll bit. Keep it coming.

  • Steve Hall

    Nice post. Some interesting tools that I am going to try out on my Linkedin profile. I particularly like the blog link tool. Going to try that out now.

  • Sherilyn Guernsey

    Ann, thanks for the informative post. I didn’t realize there was a Twitter group on LinkedIn, so now I’ve joined. ūüôā Will pass this along in Twitter, too!