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Link Building: Strategies & Resources [Webinar Recap/Podcast]

Link Building: Strategies & Resources [Webinar Recap/Podcast]

Loren Baker, the Founder of Search Engine Journal and Co-Founder of Foundation Digital, joined the SEJ ThinkTank on November 30th to share his link building expertise. Following his 45-minute presentation, he answered questions from attendees about the most effective ways to build – and keep – links.

The video recording, Loren’s slides, and the resources he mentioned during his presentation are listed below. Here are few highlights from the webinar:

Building Links in 2016

Loren gave a nearly hour-long presentation filled with examples, tools, and resources about link building. Here are a few highlights from his presentation. For a full recap, watch the video or view his slides below.

  • Focus on building links to sites that are likely to grow and become more valuable over time.
  • Create resources, like infographics, which are likely to get linked to from bigger sites.
  • Majestic Trustflow is a close indicator of how much a site is trusted by Google. You can use this to determine if a site is worth getting a link from.
  • Don’t be afraid to ask for links when a site mentions your brand, just take the time to build a relationship first.
  • Directories are not dead, but you do need to make sure they are well-respected by Google.

Resources From Loren’s Webinar

Watch Recorded Webinar

View Loren’s Slides

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Danielle Antosz

Danielle is the former Features Editor for Search Engine Journal and the producer of SEJ Marketing Nerds podcast. She lives ...