How to Organize Your Link Building with Raven Tools

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I’ve said quite a few times that the key to an effective link building success is proper organization. Oftentimes we need to accomplish so many various tasks when building links that solid management and organization is a must: we need to brainstorm various link building ideas (and document the effectiveness of each), store the potential link partners’ contacts (for further reference), track each link status, plan further actions, etc.

Raven tools offer quite a few really handy options that will cover most of link builder’s need. So let’s take a quick snapshot of what the tools have to offer:

First, add all the backlinks you need to keep an eye on:

  1. Specify the link status (if it is queued, active, declined, etc);
  2. Provide the link details (anchor text, URL);
  3. Select the link type (user submitted; Content exchange, paid, blog comment, organic link, Competitor backlink)
  4. Set the listing creation date (to track the status, etc);
  5. Specify the link placement (where it is located, the type of the linking site, etc);
  6. Provide the link tags (for further reference and analysis)
  7. (Optionally) Assign tasks and add comments. If you’re a task administrator, you can assign a link record task to another user on your account.

Raven tools: Manage and monitor link building campaign

You can also add links in bulk. The Import Links link options is located at the bottom of the Link Manager page. Scroll to the bottom of the page and click on the Import Links link.

Link manager: bulk

After your current and potential backlinks are added, you might want to do the following:

  • Select the ones you want to keep track of and add them to monitoring;
  • Generate and export reports on your link building based on the time frame.
Ann Smarty
Ann Smarty is the blogger and community manager at Internet Marketing Ninjas. Ann's expertise in blogging and tools serve as a base for her writing, tutorials and her guest blogging project,
Ann Smarty
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  • Steven van Vessum

    Nice post Ann!

    Some of the feature you describe can be automated of course. For example: retrieving the anchor text, the link destination, domain PageRank etc.

    For linkbait this tool isn’t that adequate I think; you don’t always know where you’ll be getting links from. Have you any ideas on how to track those, except for keeping a close watch on GWT, SEO Majestic and Yahoo Site Explorer?

  • Chris

    Isn't this raven tools?

  • Chris

    Isn't this raven tools?