Learn About Cloaking From Google’s Matt Cutts [Video]

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Matt says he wanted to create the definitive cloaking video; I think this is a great educational video. You can learn more about cloaking in Google’s Webmaster Tools help section.

Melissa Fach

Melissa Fach

Melissa is the owner of SEO Aware, LLC. She is a consultant and trainer helping companies make the most of their content marketing and SEO. She specializes is the Psychology behind blogging and content marketing. Melissa is also an associate on the Community team at Moz, an associate and writer at CopyPress and an editor at Authority Labs. She is a self-proclaimed Star Wars and Internet geek and volunteers with big cats at BigCatHabitat.org.
Melissa Fach

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  • Good video, but he missed something.

    IP redirection for countries is a great feature for users, but it’s important to remember that GoogleBot always comes from a US IP Address, it’s important to not redirect US visitors away from your foreign language sites.

    So if someone in France comes to

    • Yay spam blocking, the example was:

      So if someone in France comes to www example com / some-content they get redirected to www example com /fr/some-content but if someone in the US comes to www example com /fr/some-content it’s important that they DON’T get redirected to English. If you don’t, you could end up deindexing all your foreign language sites.

  • nice information Chris just a small mistake can make a big headache to larger companies.
    thanx also to Melissa posting this informative video.

  • This is great information about cloaking in relation to language, IP address, and the impact of user agents to avoid Google ranking issues. Thanks.

  • One quick question…what happens if my competitors hire a black hat seo agent and he cloaks my web pages?

    thanks in advance

  • Thanks Melissa for posting this. It has thrown more light into cloaking for me and working safely with dealing with IP addresses.