Ann Handley is our opening keynote!
So much of SEO today is about quality of content. Content attracts links (or not). It’s a major factor in whether your site gets chosen for featured snippets, or ranks for semantic search. Content converts customers. If you call yourself an SEO, you’re likely thinking about content almost as much as SEO itself.
You may not be a content creator. Yet you have table stakes in your site featuring compelling content that visitors find helpful, and that Google loves to show off in the results. You need to inspire your writers and influence content strategy. The question is, how?
This is why we’re so excited about adding Ann Handley to SEJ Summit; she’s the perfect complement to a conference “for SEOs, by SEOs”. Ann’s a content MASTER who will demonstrate you don’t have to be a writing nerd to understand concepts of creating vibrant content that stands above your competition. And for those of you that consider yourselves writing nerds (like myself), get ready to bow down on May 11.
About Ann Handley
Ann Handley is a veteran of creating and managing digital content to build relationships for organizations and individuals. Ann is the author of the Wall Street Journal bestseller Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content (September 2014, Wiley) and co-author of the best-selling book on content marketing, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (2011, Wiley). She is the Chief Content Officer of MarketingProfs; a LinkedIn Influencer; a keynote speaker, mom, and writer.
About SEJ Summit Chicago 2017
SEJ Summit Chicago is a multi-track conference “for SEOs, by SEOs”. It’s packed with interactive presentations covering the latest SEO and SEM tactics from industry experts, plus networking opportunities. A wide range of search marketing topics will be covered, including on-page SEO, mobile SEO, PPC, influencer marketing, reputation marketing, website security, and content strategy.
The event will showcase curated presentations, workshops, Q&A panels, and over three hours of high-quality networking opportunities — all in just one day.
Featured Image: Image by Paulo Bobita
Subscribe to SEJ
Get our daily newsletter from SEJ's Founder Loren Baker about the latest news in the industry!