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Jessica Bowman Joins Yahoo! as In-House SEO Evangelist

Jessica Bowman, a contributing columnist at Search Engine Journal and long time advocate for In-House SEO, just emailed to let me know that she has been hired by Yahoo! as their new In-House SEO Evangelist. Ms. Bowman’s duties will include working with the business side of Yahoo! and with the in-house SEOs that work on all of the Yahoo! properties.

Jessica Bowman

I’m happy to announce that I’m joining Yahoo! in late October to work as an in-house SEO evangelist. The official title is “Sr. Technical Marketing Manager”, but the gist of the position is working with all of the in-house SEOs that optimize the various Yahoo! properties, such as Yahoo! Travel, Yahoo! Personals and Yahoo! Autos.

What made me join? Perhaps it was the grueling 11 interviews I had in one single day! Nope, actually it was the purple blow-up sofas they had on the lawn to watch the lunch-time concert. 😀

Actually, it’s my dream job – I love to talk about search marketing within a company and watch the “ah-ha” moments that people have when they suddenly get how SEO works and what it can do to the bottom line. That’s exactly what I will be doing, most of the time. It turned out to be a position that uses all of the in-house skills that I talk and write about. I couldn’t walk away from the opportunity.

Big congratulations to Jessica, who formerly was the head of SEO for and runs her own blog at SEM In-House. What an uber-search job for an SEO, doing the in-house search engine optimization for a search company like Yahoo!

Category SEO
SEJ STAFF Loren Baker Founder at Foundation Digital

Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing ...

Jessica Bowman Joins Yahoo! as In-House SEO Evangelist

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