How to Improve Your Facebook Page’s Organic Reach [INFOGRAPHIC]

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How to Improve Your Facebook Page’s Organic Reach [INFOGRAPHIC]

When your Facebook engagement and reach start to slow down, what do you do? Chances are you blame Facebook’s algorithm.

And although Facebook’s algorithm might be responsible for such a change to some extent, you can do things on your end to increase your organic reach. In order to teach you how to increase your organic reach, I’ve created an infographic.

Click here for an enlarged version.

How to Improve Your Facebook’s Organic Reach | SEJ


Optimizing your organic reach isn’t rocket science. By using Facebook to analyze your fans, you can gain insights to grow your reach.

For example, through Facebook Insights, I found that the majority of my fans visit my nutrition page at 1 p.m. For that reason, you’ll see most of the updates taking place around 1 p.m.

How else can you increase your organic reach?


This post originally appeared on Quick Sprout, and is re-published with permission.

Neil Patel
Neil Patel is the co-founder of KISSmetrics, an analytics provider that helps companies make better business decisions. Neil also blogs about marketing and entrepreneurship at... Read Full Bio
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  • Tarun Gupta

    Thank you Neil for this nice post. I’m following these tips but facebook reach is not that much good because facebook changes every time algorithms. But you posted valid points and keep updating stuff like this.

    • Neil Patel

      Tarun, great points — thanks for the feedback.

  • R.Rogerson

    Very informative, and had some stuff I never even knew.
    Great post!

    • Neil Patel

      Glad you liked it.

  • Durga Prasad Kundu

    Hello Neil. Your posted infographics is not opening. It is saying “The image contains errors”. Please check if possible. Thanks.

    • Neil Patel

      Durga, do you still have the same issue?

      • Durga Prasad Kundu

        No Neil. It’s all ok now. Thanks. 🙂

  • Ashley Fiddes

    Definitely helpful tips to experiment. I will try using and check for improvement. Thanks for sharing.

    • Neil Patel

      Ashley, glad you found them helpful. Let me know if you need anything else.

  • nish

    good info. facebook always keep changing their edgerank time to time. we see a lot of fluctuation in the organic reach per week. images still perform the best. videos cannot guarantee as per the net connection speed.
    little suggestion too many shadows in the flat graphics O_O..

    • Neil Patel

      Nish, glad you found it helpful.

  • Drew

    Hello Neil,
    I completely agree with the points you mentioned in the Infographic, because Facebook likes to make money and if we are paying through ads definately it effects the organic reach. Excellent post with the insight details. Thanks!

  • Elizabeth

    Thanks for this article! I love infographics as for me it is easier to perceive the information. Moreover, there are a lot points to think over.

  • GP Robi

    Hay Neil, In the recent days I want to promote my page in facebook. But I do’t get targeted rech for my page. Now it’s clear that why it happened.

  • Rajnish

    The information is indeed great but I had been following these practices but results are not that good. Sometimes, we think to switch from the facebook to some other social media channel like Instagram or whatever where the organic reach is still better. I spent a good amount of time and money on our facebook page cure on delivery but never go the expected result. Would appreciate if you provide some more deep insights. Well, I work for a startup which provides medicine reminder services.

  • Michael Angelo Santos

    Yes, i experienced posting non-peak times and it boost extravagantly.. thanks to this..