Not Happy With Your YouTube URL? Now You Can Change It

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When you first joined YouTube it’s possible you picked a URL that isn’t quite in line with what you have built your brand into today.

Previously you could have started a new account with a URL that’s more befitting of your brand, but who wants to go through the effort of starting a whole new channel, especially after you have acquired a number of subscribers.

Now there’s an easier way to get a new custom URL without having to undo all the work you have done to build your following on YouTube. The company states that starting this week it will be sending out emails and notifications to qualifying users that will give them the opportunity to claim a new URL.

YouTube will suggest some potential URLs for you to choose from based on your channel’s description, Google identify, and websites associated with your YouTube account. One you pick your new URL, your subscribers will be automatically redirected if they try to get to your account via the old URL.

Be careful, because once you change your URL once you won’t be able to change it again, so make sure it’s one you’re fully satisfied with.

Here’s How it Works

First, you have to meet YouTube’s eligibility requirements, which are as follows:

  • 500 or more subscribers
  • Channels is at least 30 days old
  • Channel has uploaded a photo for the channel icon
  • Channel has uploaded channel art

You may also be able to qualify for a custom URL after linking and verifying your website with your YouTube channel. Here are some steps on how to do that.

Your account also has to be in “good standing”, which I’m taking to mean that you don’t have any strikes against you for publishing content that is against YouTube’s terms of services.

You’ll know if you qualify for a new custom URL because YouTube will notify you via email. From there you can take the following steps:

  • Sign in to YouTube and navigate to the Creator Studio.
  • Look for your “Get a new custom URL” notification and click in the included link
  • You’ll be redirected to claim a custom URL.
  • You’ll see the custom URL(s) you’ve been approved for. These cannot be changed. You may also need to add a few letters or numbers to make the URL unique to you.
  • Click the box next to “I agree to the Terms of Service” then click Change URL in the bottom left corner.
  • This URL will be linked to both your YouTube channel and your Google+ identity. Once your URL has been approved, you cannot request to change it. When you’re certain, click Confirm choice.

After that you should be all set to reap the benefits of your new URL.

Matt Southern

Matt Southern

Lead News Writer
Matt Southern is the lead news writer at Search Engine Journal. His passion for helping people in all aspects of online marketing flows through in the expert industry coverage he provides.
Matt Southern
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  • Gary Derbridge

    I didn’t realise I could do this, thanks for sharing this post! 🙂

  • Pratik Sinha

    Thanks for the article. I tried to change the name of the channel of YouTube, but failed to do so. Now I know what the reason for it. Naming of the channel is easy, but changing the name of the channel is difficult.

  • Ravi

    Hi Matt Southern

    Thanks for sharing this YouTube URL Post 🙂

  • Tarun Gupta

    Hi Matt, I have tried to change our YouTube URL, but they can’t be change. It only gives the message for failure. Now what I am doing then our URL will be changed in name.

  • myrujukan

    it hard. I only manage to get subscriber below 100. Must wait.. 🙂

  • Ashiq

    This is great news, But the 500 or more subscribers requirements is kinda hard to get especially when your website doesn’t focus much on YouTube contents.

  • Donna

    Thanks Matt. Just curious if it means we can now change/edit the google account/email that our youtube account is attached to. I started my business youtube account before google acquired youtube, and it was on a different email address to all of my other accounts, so it doesn’t “sync” really with my google+ etc – I even talked to a youtube rep when we were both speaking at the same conference and he said they will never allow you to change what account is listed with what youtube channel. Ugh. So I ended up starting a new youtube channel under my name and other email address which is what all my Gmail, Google+ etc are linked to. ie my current youtube account is under donnamoritz and the old one is sociallysorted, both under differnet addresses. This has been a big reason for me just not doing much on youtube for ages – and I had resigned myself to needing to focus on the new account in my personal name.

  • Mac

    Great news! My old posted YouTube videos don’t have proper URLs. As I know this is important for the crawling in optimization, so I’m no longer bothered by my old ones. Thanks for sharing this information Matt!

  • Garry

    Glad, I now know that it can be done. Never thought of it or heard it from anywhere. But seriously 300 subscribers is a bit high.

  • Nanami

    I recieved the notification letting me know i was eligible, however when i clicked on it I didn’t get to choose it and it remained the same? Now i cannot change it?!
    Also, I noticed I am under the required subscribers, do you think it was a glitch? and by the time i do get over 500 subs, will i be able to claim a URL?

  • Jasmine

    I looked at the requirements and I have meet up to all those requirments but I still can’t qualify for a custom url, please help!?

  • Dawid

    This custom url is a load of crap i want a proper custom url full change not just adding some freaking number or a letter after the original one???! its an absolutely no use to me and many other people

  • Avenir

    Hello Matt,
    I read your article on how to change your YouTube URL. I have recently changed mine. I noticed the Google plus changed but the YouTube one didn’t. Do I have to wait longer or is there something that I did wrong in the process? Hope to hear from you soon.
    Best regards,