Google announced on Twitter on Monday that it is introducing a new look for AdWords’ price extensions. Price extensions highlight individual products and services, along with their corresponding prices.
Since July, when the feature first rolled out, price extensions appeared in list form, similar to how sitelinks are displayed. Now, they will appear as swipeable cards, as shown in the tweet below:
Price extensions will begin showing as swipeable cards, and will roll out in 10 additional languages. Learn more: https://t.co/6PhGOmz6ue pic.twitter.com/QlPyzsEASl
— Google AdWords (@adwords) November 14, 2016
The 10 additional languages include include English, Dutch, French, German, Italian, Japanese, Polish, Portuguese, Russian, Spanish and Swedish.
Price extensions can be used to highlight brands, events, products, and sevices. The typical price extension allows you to include a header, description, and price.
Price extensions serve as direct links to the item being advertised, so all a searcher has to do is tap on it to navigate to the sales page.
As well as being an effective way to drive sales, another benefit that comes with using price extensions is your ad takes up more room in the SERP. Compared to a standard text ad, an ad with price extensions takes up considerably more screen space.
Despite being a much larger ad unit, there is no additional cost to using price extensions. If a searcher taps on a price extension, the advertiser is charged the same amount they would be charged for a click on a standard text ad.
Learn more about price extensions: How to Drive Sales With AdWords’ Price Extensions.