1. SEJ
  2.  ⋅ 
  3. News

Google to Track Search Trends and Fundraising Data for Presidential Candidates

Google to Track Search Trends and Fundraising Data for Presidential Candidates

After the successful launch of new search featured dedicated to candidates this election season, Google has introduced two new ways to keep track of the presidential hopefuls: how they’re funded, and how they’re trending in search compared to one another.

Trending Candidates
Google is going to make candidate search trends more readily available in search results. When searching for a candidate, you will now see a line graph revealing how the candidate you searched for is trending in search versus their opponents. The graph will track both recent and historical data.

Fundraising Information
Google is teaming up with the Center for Responsive Politics to make campaign funding information easier to access. Searching for “candidate name” + “campaign finance” will bring up fundraising information, broken down by donor groups. Fundraising information will also appear in candidates’ Knowledge Graph cards when their name is searched.

Here is a comparison of Hilary Clinton and Bernie Sanders’ fundraising efforts:

Screen Shot 2016-03-16 at 10.42.20 AM

Screen Shot 2016-03-16 at 10.42.47 AM
This continues Google’s effort to provide accurate, unbiased information about candidates to help voters make more informed decisions.


Featured Image Credit:  /

Category News

Matt G. Southern

Senior News Writer at Search Engine Journal

Matt G. Southern, Senior News Writer, has been with Search Engine Journal since 2013. With a bachelor’s degree in communications, ...

Subscribe to SEJ

Get our daily newsletter from SEJ's Founder Loren Baker about the latest news in the industry!