Google Tag Manager can now be used with AMP, which the company explains can be useful to marketers who have tagging needs beyond a basic page view. Google already had in place a few simple methods of measuring AMP pages in Google Analytics, but this update takes it a step further.
In addition to Google Analytics, AMP containers in Tag Manager also extend to advertising platforms such as AdWords and DoubleClick.
”You will find more than 20 tag types available out of the box including a variety of 3rd party vendor tags. We also made sure that firing your tags is a breeze with great coverage of AMP’s triggers as readily available built-in Tag Manager triggers.”
Implementing tags with the intention to gather addition information, such as how far a user has scrolled down a page, is common. AMP Analytics’ variables serve that need and are readily available in Google Tag Manager as built-in variables.
Getting started with tagging AMP pages is a 4-step process:
- Create a new container for your AMP site
- Drop the Tag Manager snippet on your AMP pages
- Create your first tags
- Preview & Publish
There’s nothing more to it than that. The company says AMP containers “just work out of the box”, just like other solutions in Google Tag Manager.