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Google: Submitting Redirect URLs for Indexing Doesn’t Make Sense

Google’s John Mueller recently explained that submitting a URL for indexing, when it redirects to another URL, doesn’t make sense.

This topic was covered in the latest #AskGoogleWebmasters video in which Mueller answers a question about client-side JavaScript redirects.

Here is the question that was submitted:

“Can Google evergreen Chromium, detect client-side JavaScript redirects? I’m not able to submit GSC indexing request to pages that have client-side JS redirect to a subscription page.”

In response, Mueller first went over what it means to have an evergreen Googlebot. It’s a fairly recent change that you can learn more about here.

Mueller addressed the redirect question saying that client-side redirects are followed by Googlebot the same way as server-side redirects.

Despite Googlebot being able to follow client-side JS redirects, it still doesn’t make sense to submit a redirecting URL for indexing.

That’s true whether it’s client-side, server-side, JS, or HTML.

A redirect sends a signal to Googlebot that the site owner would prefer to have a different URL indexed.

So, with that said, it makes more sense to submit the URL that should be indexed instead.

Another option is to make sure Google is able to discover the preferred URL. If it’s linked to within the website then Googlebot will discover it during its normal crawling process.

Mueller also adds that using a sitemap file can help Google discover URLs faster.

To hear Mueller’s full response, see the #AskGoogleWebmasters video below:

Category News SEO
SEJ STAFF Matt G. Southern Senior News Writer at Search Engine Journal

Matt G. Southern, Senior News Writer, has been with Search Engine Journal since 2013. With a bachelor’s degree in communications, ...

Google: Submitting Redirect URLs for Indexing Doesn’t Make Sense

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