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Google Reveals Top Search Trends For Halloween 2022

Google updates its Halloween Frightgeist website with the latest search data on the most popular costume ideas in 2022.

Google reveals the latest data on top Halloween costume searches in the US in an update to the Halloween Frightgeist website.

Halloween Frightgeist is a website powered by Google Trends designed to highlight popular costume ideas.

Google’s data can be helpful to marketers who work in related verticals and are looking to get high-value products in front of last-minute shoppers.

With two weeks left until Halloween, it’s not too late for one last marketing push before the season ends.

Data is limited to searches in the United States, though you can drill down into the data at a city and state level.

For example, businesses and marketers in the Santa Barbara area might be interested to learn that the most popular costume search is the 1980s. Local retailers can capitalize on this by running ads for retro-inspired products.

Let’s take a look at the top Halloween costume searches this year based on Google Trends data.

Top Halloween Costume Ideas In 2022

Top 20 Costume Ideas Overall

  1. Witch
  2. Spider-Man
  3. Dinosaur
  4. Stranger Things
  5. Fairy
  6. Pirate
  7. Rabbit
  8. Cheerleader
  9. Cowboy
  10. Harley Quinn
  11. Clown
  12. Vampire
  13. 1980s
  14. Hocus Pocus
  15. Pumpkin
  16. Chucky
  17. Doll
  18. Angel
  19. Batman
  20. Bear

For more data, see Google’s complete list, which contains over 100 costume ideas.

You can click on any of the costume ideas for more information, such as the locations where it’s being searched for the most.

Screenshot from, October 2022

If you want to see what’s trending in your state, you can switch the toggle at the top of the screen from ‘Nationally’ to ‘Locally.’

Or, you can click on ‘Costume Map’ and hover your cursor over different states for more information:

Screenshot from, October 2022

Source: Google

Featured Image: Screenshot from, October 2022. 

Category News Local Search
SEJ STAFF Matt G. Southern Senior News Writer at Search Engine Journal

Matt G. Southern, Senior News Writer, has been with Search Engine Journal since 2013. With a bachelor’s degree in communications, ...

Google Reveals Top Search Trends For Halloween 2022

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