We dissect all the digital marketing news you missed this week on Marketing O’Clock, part of the Search Engine Journal Podcast Network.
Greg Finn and Christine “Shep” Zirneheld will get you up-to-date on the latest PPC, SEO, and social media marketing news before the weekend.
How to write a recipe blog:
1. Explain your entire life story
2. Remember to explain how to actually make the recipe
Listen to the full show for rants, laughs, and more: https://t.co/2kWbdSc9zI pic.twitter.com/C2AaG9A6wT
— Marketing O'Clock (@MarketingOClock) November 22, 2019
This week, we play an exciting game of name that social media CEO, Greg shares his life story via meatball recipe, and we cover these trending stories:
Google updates political ads policy
We’re getting political this week, covering Google’s new false claims policy, ad transparency measures, and which audience types won’t be available for political advertisers.
Search Console now reports product rich results data
Greg likes seeing more product data in Search Console for those products you’ve marked up.
Introducing TripAdvisor Media Manager
Shep tells you what you need to know before getting started with the new self-serve advertising platform that is designed for small businesses. However, we’re a little suspicious of TripAdvisor’s targeting recommendations.
Bing used BERT first
Bing is firing shots at Google, saying they used BERT in search results before Google did and they use it at a larger scale. Greg thinks there’s more than meets the eye here and compares two transformers (robots in disguise) as an example.
Plus, is Google Ads really looking out for the advertiser’s best interest? Amalia Fowler weighs in and serves up our Take of the Week.
I audited an account today made up of Google builds. The ROAS was 0.04 for both assisted and direct revenue. The business spent 4k+ before asking for help.
I wish Google understood the power behind the word "Google" and actually did what was best for SMBs #ppcchat
— Amalia Fowler (@amaliaefowler) November 19, 2019
In our lightning round, we’ll tell you:
- Who the biggest “virtual influencers” are.
- What Snapchat’s new political ad policy is.
- When image search data disappeared from Search Console.
- Why baby boomers love Snapchat,.
- How to ensure your Google Ads strategy aligns with CCPA policy.
For more information on the news stories from this week, visit the Marketing O’Clock site.
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Featured Image: Cypress North