Google has added a “search public events” button to Google Calendar. Here’s more from Philipp Lenssen and the Official Google Blog.
Here’s an example of a search for “kids events” in San Francisco this week:
The view above is a “list view.” You can also see events posted on a calendar view (day, week, month). I haven’t had enough time to play with it to compare it with events sites like Zvents, Eventful or Yahoo!’s Upcoming.
GigaOm has some additional thoughts.
Greg Sterling is the founding principal of Sterling Market Intelligence, a consulting and research firm focused on online consumer and advertiser behavior and the relationship between the Internet and traditional media, with an emphasis on the local marketplace.