Google has launched a small-business resource hub, positioning it as a single starting point for setup, advertising, measurement, and support.
The page pulls together direct entry points for Business Profile, Merchant Center, Google Ads and YouTube Ads, plus a clear “get started” path into Google Analytics.
It also spotlights Workspace’s AI features and links beginner training and help resources in one place.
What’s In It?
The hub serves as a gateway to Google’s small-business tools.
You can claim a Business Profile, list products in Merchant Center, launch Google Ads or YouTube Ads, and activate Analytics.
The layout makes it easier to move a client from “claim your profile” to “list products” to “launch ads” without hopping sites.
Screenshot from: business.google.com/us/essentials/, September 2025.How It Helps
For agencies and consultants, the practical use is straightforward: you can send new clients to a single URL for onboarding instead of assembling links across multiple Google properties.
It’s a navigational layer over tools you already use. What’s actually new is the packaging and emphasis.
Google has offered “Google for Small Business” destinations before, but this refresh lives on business.google.com, reflects today’s ads lineup, and puts AI-assisted workflows and starter website options in view.
That makes it more useful as a canonical link you can include in proposals, kickoff emails, and checklists.
Looking Ahead
The test for marketers is whether Google continues to keep this page fresh with the latest product updates, new partner offers, and up-to-date guides.
If it does, it can make onboarding smoother for small teams and give you more time to focus on strategy instead of worrying about URL management.
Featured Image: IB Photography/Shutterstock
