Google is introducing two AI-powered tools built on Gemini: Ads Advisor in Google Ads and Analytics Advisor in Google Analytics.
Availability starts in early December for English-language accounts globally.
What’s New
Ads Advisor
Ads Advisor works inside your Google Ads account to surface optimization recommendations and, with your review and approval, apply the selected changes.
In Performance Max, you can ask how to prepare for a seasonal moment, such as a holiday. It may recommend adding sitelink extensions, then implement that update after you approve it.
Here is an example provided by Google:
Image Credit: GoogleIt can generate keywords, headlines, and ad copy from your site and campaign assets. It can also help diagnose performance shifts by answering diagnostic questions, identifying likely causes, and proposing fixes.
For policy issues, it can flag the violation and, in some cases, take an action such as editing an ad URL for you to approve.
Analytics Advisor
Analytics Advisor is a conversational experience in Google Analytics Standard and Analytics 360.
You can ask broad questions or request specific metrics, and it will generate visualizations and insights.
Here’s an example response provided by Google, after asking what’s the best opportunity to convert or re-engage users from a traffic spike:
Image Credit: GoogleWhen metrics spike or drop, it performs key-driver analysis to explain what likely caused the change and prioritizes the factors that matter to business outcomes. It then connects those insights to growth opportunities with step-by-step guidance.
Why This Matters
Ads Advisor can help you move from suggestions to permissioned, in-product execution for Ads. Meanwhile, Analytics now offers quicker investigations and clearer next steps through key-driver analysis.
During busy times like holidays, this can help you save time by reducing the need to switch between diagnostics and implementation, all while keeping you in control of what gets changed.
Looking Ahead
Google says both advisors will appear in English-language Google Ads and Google Analytics accounts globally in early December. You will access them by logging into your accounts and using the in-product advisor interfaces.
