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Google Introducing Autoplaying Video Previews in Search Results

Google Introducing Autoplaying Video Previews in Search Results

Google announced it has begun rolling out autoplaying video previews in search results.

No, not the same autoplaying videos that were the subject of much controversy last month. These are are different and arguably less obtrusive.

They will appear in the place of static images that would usually be displayed when a video carousel is surfaced at the top of a search results page.

You can see an example in the GIF provided by Google below:
Google Introducing Autoplaying Video Previews in Search Results

”…you now have access to video previews directly in search results, giving you a better idea of what you’re about to watch before you tap.”

In an effort to be data-friendly, video previews will only play when connected to wi-fi.

If you really want to enable this feature on mobile networks, you can do so within the settings menu of the Google app or Chrome app.

Conversely, you can also opt-out of this feature within the same settings menu.

Autoplaying video previews are currently only available in the Google Search and Chrome apps for Android. They will be rolled out gradually over the coming week.

Category News Mobile SEO

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Matt G. Southern

Senior News Writer at Search Engine Journal

Matt G. Southern, Senior News Writer, has been with Search Engine Journal since 2013. With a bachelor’s degree in communications, ... [Read full bio]

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