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Google Introduces New Look for Blog Search Results

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Google Introduces New Look for Blog Search Results

Google has quietly rolled out a new look for blog search results, which include carousels and rich lists.

On both mobile and desktop, searching for the name of a topic + blogs, like “tech blogs”, will return either a rich list of blogs in that category or a rich list.

Here are a couple examples of the new blog search carousels:

Google Introduces New Look for Blog Search Results

Google Introduces New Look for Blog Search Results

During my testing I found these carousels showing up quite frequently. Although from time to time a rich list will show up in place of a carousel.

Here is an example of a rich list:

Google Introduces New Look for Blog Search Results
Curiously, tapping on the name of the blog will not bring you to the blog itself. Rather, it will prompt Google to conduct a new search for the name of the blog.

So this feature may not end up being a huge traffic driver for blogs which end up making it into the rich lists or carousels, but at the very least it will improve visibility

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Matt Southern

Lead News Writer at Search Engine Journal

Matt Southern has been the lead news writer at Search Engine Journal since 2013. With a degree in communications, Matt ... [Read full bio]

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