Google, along with other search companies, are close to finalizing an agreement to implement an anti-piracy code in its search results. The code would effectively eliminate the presence of links to copyright infringing material in search.
According to a report by TorrentFreak, all parties have agreed the code should come into effect by June 1, 2017. This decision was prompted by roundtable discussions led by the UK’s Intellectual Property Office.
Despite Google’s best efforts to remove links to copyright infringing content, the entertainment industry believes the search giant should do more. Google, in conjunction with representatives from the entertainment industry, are said to be extremely close to finalizing an agreement on what should be done.
Baroness Buscombe states:
“While there are still elements of detail to be settled, the group is now agreed on the key content of the code and I expect an agreement to be reached very soon.”
Google voluntarily agreeing to introduce such a code to its search results will prevent the UK government from forcing the company to do so.
The Baroness continues:
“The search engines involved in this work have been very co-operative, making changes to their algorithms and processes, but also working bilaterally with creative industry representatives to explore the options for new interventions, and how existing processes might be streamlined.”
It is said the UK-based agreement to implement an anti-piracy code will likely put pressure on Google to do the same in the United States as well.