Google Finance Launching?

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Google Finance Launching?

Over the past three or four hours Search Engine Journal has noticed some interesting referrals from

HINT#1 : Referrals from

After visitng the referring URL, I saw that the live Google 404 “The requested URL /finance was not found on this server.” Error which usually leads to a hint that Google is launching a new service. Google 404 URL messages used to be an indicator of an upcoming product launch, but now Google has expanded their URL message across all non-existing Google pages.

HINT #2 : Referral URL Search Strings

Thinking that this just may be a fluke in my referrals, I dug a bit deeper to find that SEJ has had multiple referrals from the page, all for queries of “GOOG”, Google’s stock symbol.

HINT #3 : Google News Related

Search Engine Journal is indexed in Google News and all of these referrals lead to the most recent news stories on Google which we have published over the past week.

The Google Finance channel or complementary search listings must be highlighting either blog or news stories related to stock ticker symbols. I’m also guessing that Google Finance Groups threads and possibly even Adwords or Google Local Maps may be included.

HINT #4 : Google IP’s

Adding more to my theory that Google is soon launching their Finance Channel or Google Finance, the referrals come from computers tracked back to

* (UK?)

HINT #5 Google Analyst Meeting

‘Google Analyst Day’ is scheduled next week on March 2nd and will include presentations to the financial district from Google Management – Google Finance would be the ultimate product announcement at this get together. Oh, and Wall Street is about 70 blocks from Search Engine Strategies New York, also a traditional place to announce product launches.

When asked about the launch of Google Finance, a Google spokesperson told the Search Engine Journal; “We’re always exploring opportunities to expand our offerings, but don’t have anything to announce at this time.”

Given what I’ve found this morning, I’ll go out on a limb and say that Google Finance is about to launch or is going through some heavy testing.

Loren Baker
Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing strategy & development agency.
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  • Loren Baker, Editor

    After looking at that URL string, I’m wondering if Google Finance’s code name is Scrooge!:

  • Gareth White

    Is there no end to google spread into other industries?

  • Loren Baker, Editor

    In this case, launching a vertical finance and news result service is quite relevant to Google’s mission.

    Google is finally going to be using the technology behind Google News and possibly Groups bring forth an information packed finance destination.

    Google Finance may also bring secondary monetization to Google News, as it would fly better to place AdWords on vertical finance areas than directly in News results.

  • Reto Meier

    Google has scheduled ‘Google Analyst Day’ on March 2 with presentations from Google Management. Seems like a finance releated portal or service would be just the thing to present.

    More from the Google press release:

  • jedd

    or i wonder if they might do something like yodlee…

  • Jojo

    That would be a good move. If you search for “goog” on and click there on the chart you get to Yahoo Finance. I assume Yahoo Finance don´t pay for this, so an own product as replacement would be a possible move. We´ll see …

  • alek

    Interesting … I wonder if the big “G” is going to read this and block referral strings … ๐Ÿ˜‰

  • Kaber

    404 error doesn’t mean much. gives you a 404.

    Nice Job Loren!

  • goala


  • Loren Baker, Editor

    The 404 message is a small part of the news. The fact is that the URL was sending referrals, from Google IP’s, on search queries about GOOG, to articles indexed in Google News…

    I think you’ve made your point about 404’s.

    Difference is that was live and being used ๐Ÿ™‚

  • Joe


  • diallo

    slt ca va comment vas tu

  • Giles@ the file high club

    Finally Google is launching this service- Yahoo Finance is very good but the competition should improve both services. It’s good to finally have news reports on price graphs- saves one having to do printouts and start marking crosses on them!

  • Feitian Du

    It seems to me that google finance is an also run in the finance portal business. To live up to the google brand, this portal needs to do better. For example, google finance should be able to predict the stock price for the next trading day, or even after. I know that web site contains predictions for 7300+ stocks. May be google should do the same.

  • namehere

    It seems to work for me:

    It clearly isn’t very good.

  • namehere

    I guess the flash graphs are nice.

  • Mike

    I’ve taken a quick look at your postings, which are very interesting. Lots of material and ideas! Congrats on being so focused!

  • Ryan

    Yea…it clearly isn’t very good…….NOT
    It owns what are you talking about. Look at the interactive Charts, the news, blog integration, the Drop down ticker technology. It beats out a lot of the websites out there for stock effeciency. It is very user friendly and good looking. Beats Yahoo!

    2 things it needs to fix:
    1)Being able to add a stock to your portfolio from the stock company snaposhot page.
    2) Canadian Version! I can’t access my venture stocks. lol

  • today

    hai testing

  • gamonie

    I haven’t gotten much done these days. So it goes. What can I say? I’ve just been letting everything pass me by. Basically not much going on lately, but it’s not important. I’ve basically been doing nothing worth mentioning.

  • MaryJames

    Hail all

    How I can change avatar in this forum?

  • outsource seo

    Google finance is now live on beta

  • adam martin

    First, Google is trading up over $75/share after the CC; do we need to say more? Please allow for some psychological insights we took away. This CC was a tag team event of many geniuses and muchly appreciated by many we’re sure. Often times, a CC has one or perhaps two executives being involved, Google is different. Google had five executive managers involved in the Q/A and everyone was very prepared and minced no words. Eric was very forceful about the macro economic environment not affecting Google. He added that it may actually help its pricing, even in the foreclosure/mortgage mess at the 52m mark; we were impressed and happy for the bulls.

    The analyst from Jeffries and Co, Youssef Squali, who downgraded shares, we assume just listening from afar with mouth wide open. We all make mistakes, but his downgrade looks completely wrong after this CC and a $75 up move in Google! Canaccord Adams analyst, Colin Gillis, initiated Google a buy on January 29th, and therefore his universe of stocks under coverage must be followed closely.

    In conclusion, the CC was a tag team of five Google executive champions. DCLK was mentioned a lot, and annunciated with great excitement at least 5 times. YouTube explosion and the fact Google has surpassed the 50% revenue barrier outside U.S. bodes favorably in our opinion. We come away convinced the DCLK and Google synergies will get greater as time goes by; therefore, why don’t our readers consider competitors like Valueclick (VCLK), currently fetching a measly $17? Perhaps they’ll be the next ones bought on the cheap…

    We hope you listened to our bullish conviction on the market yesterday. We are more confident that the worst economic fears have been laid to rest by Intel on Tuesday, and the Google juggernaut today. From all of us at the Psychology of the Call, happy trading ~

    If you want to collaborate in our effort to increase corporate and wall street analyst transparency, please email us at the blog spot
    or my email above.
    Thank You.

  • Boston SEO

    I wonder if the news from google finance will be any different from the news on yahoo finance. It am also curious to know if they get their news from the same sources. I do not think that there will be any greater advantage to using google finance than yahoo finance, so the features are likely to co-exist without either one acquiring much of the others market share.

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