Google Finance Launching? Google.com/Finance

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Google Finance Launching? Google.com/Finance

Over the past three or four hours Search Engine Journal has noticed some interesting referrals from Google.com/finance.

HINT#1 : Referrals from Google.com/finance

After visitng the referring URL, I saw that the live Google 404 “The requested URL /finance was not found on this server.” Error which usually leads to a hint that Google is launching a new service. Google 404 URL messages used to be an indicator of an upcoming product launch, but now Google has expanded their URL message across all non-existing Google pages.

HINT #2 : Referral URL Search Strings

Thinking that this just may be a fluke in my referrals, I dug a bit deeper to find that SEJ has had multiple referrals from the Google.com/finance page, all for queries of “GOOG”, Google’s stock symbol.

http://google.com/finance?q=goog&btng=search+finance

0.frontend.sfe.scrooge.dc.borg.google.com:31853

HINT #3 : Google News Related

Search Engine Journal is indexed in Google News and all of these referrals lead to the most recent news stories on Google which we have published over the past week.

The Google Finance channel or complementary search listings must be highlighting either blog or news stories related to stock ticker symbols. I’m also guessing that Google Finance Groups threads and possibly even Adwords or Google Local Maps may be included.

HINT #4 : Google IP’s

Adding more to my theory that Google is soon launching their Finance Channel or Google Finance, the referrals come from computers tracked back to Google.com:

* google.com
* 213.208.226.42
* 65.57.245.11
* 80.169.137.162 (UK?)

HINT #5 Google Analyst Meeting

‘Google Analyst Day’ is scheduled next week on March 2nd and will include presentations to the financial district from Google Management – Google Finance would be the ultimate product announcement at this get together. Oh, and Wall Street is about 70 blocks from Search Engine Strategies New York, also a traditional place to announce product launches.

When asked about the launch of Google Finance, a Google spokesperson told the Search Engine Journal; “We’re always exploring opportunities to expand our offerings, but don’t have anything to announce at this time.”

Given what I’ve found this morning, I’ll go out on a limb and say that Google Finance is about to launch or is going through some heavy testing.

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Loren Baker
Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing strategy & development agency.
Loren Baker
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