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Google Displays an Unusual SERP With 30 Results

Google was recently spotted displaying a strange search results page with 30 organic listings.

Actually, it’s more like 32 listings if you count the featured snippet and knowledge graph box.

Here’s a screenshot of the entire SERP:

This was captured by SEJ’s lead developer Vahan Petrosyan. Unsurprisingly, I cannot replicate a SERP with 30 results.

It’s likely that this is a one-off glitch, as was the case when a SERP was spotted with a total of 14 ads back in January.

However, if this happens to be something that shows up more often, it may be a good thing for site owners.

With searchers rarely clicking past the first page of Google Search, one way to get them looking at a greater variety of results is to put more results on page one. Of course, that’s assuming they scroll all the way to the bottom.

Having said that, I still wouldn’t count on this being a regular occurrence.

Category News SEO
SEJ STAFF Matt G. Southern Senior News Writer at Search Engine Journal

Matt G. Southern, Senior News Writer, has been with Search Engine Journal since 2013. With a bachelor’s degree in communications, ...

Google Displays an Unusual SERP With 30 Results

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