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Google to Automatically Display Local Reviews in Your Native Language

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Google to Automatically Display Local Reviews in Your Native Language

Google made a small but notable change to the way it handles local reviews. Going forward, Google will automatically translate local reviews into your native language.

So if you’re in a foreign country and looking for a place to eat, for example, the reviews you find will be in displayed in whichever language you have set on your device.

Google says this will occur automatically when conducting a search in the Google Maps or Search app. It doesn’t sound like this is a change that will roll out across mobile browser search or desktop search.

When reading reviews, the translated version will appear first followed by the original version. Here is an example:

To start seeing translated reviews as pictured above, make sure your Google Maps and Search apps are updated to the latest versions.

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Matt Southern

Matt Southern

Lead News Writer at Search Engine Journal

Matt Southern has been the lead news writer at Search Engine Journal since 2013. His passion for helping people in ... [Read full bio]

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