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Google to Automatically Display Local Reviews in Your Native Language

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Matt Southern
Matt Southern SEJ STAFF
Google to Automatically Display Local Reviews in Your Native Language

Google made a small but notable change to the way it handles local reviews. Going forward, Google will automatically translate local reviews into your native language.

So if you’re in a foreign country and looking for a place to eat, for example, the reviews you find will be in displayed in whichever language you have set on your device.

Google says this will occur automatically when conducting a search in the Google Maps or Search app. It doesn’t sound like this is a change that will roll out across mobile browser search or desktop search.

When reading reviews, the translated version will appear first followed by the original version. Here is an example:

To start seeing translated reviews as pictured above, make sure your Google Maps and Search apps are updated to the latest versions.

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Matt Southern

Lead News Writer at Search Engine Journal

Matt Southern has been the lead news writer at Search Engine Journal since 2013. With a degree in communications, Matt ... [Read full bio]

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