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Google Asks Businesses to Set Their Goals in New GMB Onboarding Process

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Google Asks Businesses to Set Their Goals in New GMB Onboarding Process

Google My Business has a new onboarding process that starts by asking users to set their goals.

After selecting up to six different goals, Google My Business returns a personalized action plan based on those selections.

Goals include:

  • Help customers discover my business
  • Share updates with customers
  • Learn how people find my business on Google
  • Have accurate information on Google
  • Respond to customers
  • Promote my business online

Google will then walk the business through the rest of the onboarding process by providing a list of action items.

Different types of action items could include responding to reviews, uploading photos, viewing performance reports, and so on.

Google prioritizes action items for each business according to the goal(s) they selected.

Andy Simpson spotted this changed and published some screenshots on Twitter.

Google’s customized action plans are thoughtfully laid out, as they tell users what to do and what the tasks will accomplish.

Overall this looks like a nice little walkthrough for small businesses getting started with Google My Business for the first time.

It can also help Google My Business page managers ensure nothing is missed when setting up new listings.

Previously, the onboarding process for Google My Business wasn’t quite as user-friendly, and it wasn’t tailored to any goal in particular.

It’s now less daunting for new users to get started. Experienced users may find the new action plans useful as well.

Google My Business’s new onboarding process began rolling out earlier this month, though many are just noticing it now.

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Matt Southern

Lead News Writer at Search Engine Journal

Matt Southern has been the lead news writer at Search Engine Journal since 2013. With a degree in communications, Matt ... [Read full bio]

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