Google and Canada.com Partner for AdWords & AdSense
CanWest Interactive, operator of canada.com, has entered into a multi-year partnership with Google. The partnership will provide canada.com users with content and search related advertising, while offering Google’s advertisers access to canada.com’s extensive reach across the country.
“With almost three million unique visitors a month, canada.com provides an excellent media vehicle for our advertisers who are looking to penetrate the Canadian marketplace,” said Wendy Muller, Head of Canada, Ad Sales and Operations, Google Inc. “This alliance will broaden our reach into this important market, and maintain Google’s ongoing strategy of partnering with market leaders,” she said.
From canada.com : canada.com is the No. 1 Canadian general news and information online destination with almost three million unique visitors monthly. The network of sites, which includes driving.ca, remembering.ca and working.com, offers advertisers the opportunity to integrate their products and services within the most relevant content environment to best reach their target consumer. And now with Google’s AdSense, which serves up advertising related to the search word or page content, the site will also provide consumers with content and search related advertising. Revenue from ads served will be shared by both canada.com and Google.