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Google AdWords Introduces Cross-Device Remarketing

Google AdWords Introduces Cross-Device Remarketing

Google AdWords has released a new feature for mobile which is designed to “close the loop” for advertisers across multiple devices.

Cross-device remarketing for Google Display Network and DoubleClick Bid Manager can help you target the same ads to the same users as they move between their devices.

In addition, ads will also be remarketed toward users across websites, apps, and anywhere ads on the Google Display Network are eligible to be shown.

In order not to overwhelm your audience with too much advertising, you have full control over the frequency in which people see your ads.

“Let’s say you’re a retailer and want to build a customized Halloween campaign. With cross-device remarketing, you can reach your customers with an “It’s almost Halloween” ad on their phone during the morning commute. Later in the day, you can follow up with a limited time offer on decorations and recipes when they’re browsing a tablet at home.”

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That’s just one of the many examples of how AdWords cross-device remarketing can be used. With the holiday season just around the corner, cross-device remarketing on AdWords can help keep your business top of mind.

The feature will be available over the course of the next few months. Expect more details to follow as Advertising Week continues.


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Matt Southern

Lead News Writer at Search Engine Journal

Matt Southern has been the lead news writer at Search Engine Journal since 2013. With a degree in communications, Matt ... [Read full bio]

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