Google AdWords Doubles Amount of Structured Information Shown on Text Ads

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Google AdWords Doubles Amount of Structured Information Shown on Text Ads

Google AdWords’ structured snippet extensions have proven to be a popular feature with advertisers since launching this past Spring.

This is an additional line of information that can be shown with text ads to highlight important information for searchers — the ultimate goal being to encourage more click-throughs.

Google has now doubled the amount of structured information that can be shown with text ads, giving advertiser’s an additional line of structured information to work with.

This can be accomplished through selecting two predefined “Headers” — which serve as your structured snippets — and then customizing those headers with two sets of values. The two sets of information now have the possibility of being displayed at the same time.

As one example, this could be useful for service providers wanting to highlight their most popular services, as well as the top brands they work with.

Google reminds that each structured snippet extension is subject to its own ad auction and, like other ad extensions, may not always be shown together.

You can improve the probability of having both extensions show at the same time by providing as much information as you can. With more information the ad auction is able to better select the best combination of extensions to show to boost enhance performance.

Featured Image Credit: PlusONE / Shutterstock

Matt Southern
Matt Southern has been the lead news writer at Search Engine Journal since 2013. His passion for helping people in all aspects of online marketing... Read Full Bio
Matt Southern
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