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Google Ads Changes the Design of Call-Only Ads

Google is rolling out a new look for call-only ads which is said to help drive higher quality leads.

The updated layout for call-only ads displays the business’s phone number at the top, while business name and headline is now placed below the phone number in smaller text.

Here’s a comparison of the new layout versus the previous layout:

As you can see in the example above, the phone icon is now more prominent also. So there’s absolutely no mistaking these ad units for call-only ads.

Google says that, in testing, the new call-only ad design has had a positive impact on phone calls and conversions while keeping costs down for advertisers:

“On average, advertisers with the new call-only ads design have seen a 14% increase in phone calls, a 16% increase in call conversions and better cost efficiencies with an 8% decrease in overall paid clicks. The new look helps call-only ads stand out from other text ads, reducing accidental clicks from users who didn’t intend to make a call.”

Call-only ads that are already in place will be automatically switched over to the new design this week. There is no additional action needed on the part of advertisers.

Category News PPC
SEJ STAFF Matt G. Southern Senior News Writer at Search Engine Journal

Matt G. Southern, Senior News Writer, has been with Search Engine Journal since 2013. With a bachelor’s degree in communications, ...

Google Ads Changes the Design of Call-Only Ads

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