From the Uncensored Files: Get Google Adwords Certification for FREE?

SMS Text

“Uncensored” is a new SEJ opinion column featuring contributions from guest authors whose assertions or theories may be viewed as controversial. As always, the views of contributors are their own, and not necessarily those of SEJ.

Big changes have occurred in the Google Certification Program, beginning this month. The GCP sent the following email to its advertisers recently, to announce these changes.


Of course, this email does not provide any comprehensive information, or answer many of the questions which generally come up frequently when new programs are introduced. Even Google’s own website did not provide any clear and accurate information on this process, at time of publication.

Researching the process turned out to be quite time consuming, but the collected information is recorded here to facilitate the process for everyone else. The following comprehensive information provided step by step instructions to get signed up as a Google Partner and affiliate with your company profile.

The first thing you need to do is sign up with Google Partners as an individual.

  • Go to
  • Click on “I am an Agency” in the top right-hand corner of your screen
  • You will join Google Partners using your email address, and it has the option to use an existing email address or sign up for a new one
  • Complete all of the information for your profile
  • The next item is connecting your company – refer below for those instructions
  • When all of this is completed, you can take the exam for Adwords Certification for free

The next thing you need to do is associate your company. Here is how to do this.

  • Sign back in to your Google Partner account
  • Click “My Profile” and look for the “Company Affiliation” link, which looks like this


  • Type in your company name, Google will offer suggestions from a list of companies which already exist in their files. If yours is not one of these, then select the “Create Company Profile” option as pictured here.


  • Make sure to fill out the company profile form completely.
    • Allow editing access to your company MMC with your email
    • Create a business page in Google+, linking it to your business website
    • Once you have completed this process fully you will be directed to a dashboard
    • Your company affiliation is forwarded to your website admin by email for approval
    • After acceptance, you will be affiliated with your company.


  • If you have been approved as Admin, and not a user, you will see additional options in the dashboard, such as “My Company” located in the overview section and “Adwords” under partner status. You can fully manage all of your company details using these options.

In conclusion, once you have an individual Google Partner account, you will be able to take the Adwords Certification for free., instead of paying $50 like normal.  But you become a Google Certified Partner Company only when you have at least one employee who is individual qualified (you), AND Your company must have handled $10,000 U.S. or more, within the preceding 90 days from the date the MCC and Adwords account were linked. The MCC account must have been operational for 60 days of the last 90 day period, and have been active for 90 days or more. Once you get started, you will find that it is not quite as complicated as it seems.

“Uncensored” is a new SEJ opinion column featuring contributions from guest authors whose assertions or theories may be viewed as controversial. As always, the views of contributors are their own, and not necessarily those of SEJ.

Altaf Gilani
Altaf is VP Marketing at Eminent InfoWeb LLP. He is passionate about Digital Marketing, but is handsomely experienced with Search Engine Marketing, Social Media Marketing, Usability and Web Analytics.
Altaf Gilani
Altaf Gilani
Get the latest news from Search Engine Journal!
We value your privacy! See our policy here.
  • Umang Amin

    excellent information about the adwords certification now a days google vision is create to give a priority to certified partners instead of freelancer or any individual ..

    • Altaf Gilani

      I would say, instead Google wants to promote their most revenue generating product – Google Adwords into market.

      When Google Adwords Certified Individual Partners would increase the only thing to stand-out-of-crowd would be to spend $10,000 in 90 days and make your agency a Google Partner Company. So revenue turnover would increase tremendously.

  • Amit Panchal

    Hey Altaf, Glad to see your Article in SEJ !
    Well explained each steps and it helps many SEO guys who want to join Google Adwords Certification program !

    Keep Writing !

    • Altaf Gilani

      Thanks Amit, I am glad that you liked it and felt helpful…

  • Daniel Sanchez

    Not necessarily “Free” if you have to ultimately make them $10,000 in 90 days….

    • Altaf Gilani

      Individual Certification is completely FREE, but if you want to win Company Certification Badge you need to show expertise by managing campaign of $10,000 in 90 days time.,..

      So $10,000 has nothing to do with Individual Qualified Certification….

      • Daniel Sanchez

        What I meant was that ultimately SOMEONE has to pay them at some point. So yeah individuals are free but at the end of it all they are going to get paid.

      • Pankaj Sharma

        But if i need individual Certification Badge for my profile then from where i got it… Please Guide me ..

  • laura

    Does this mean that the individual exam is free and not 50 dollars each time as it was before? Small companies cant pay that much for adwords to become a google partner but I im confused as to if I can individually certified if it is now free or not?

    • Altaf Gilani

      Yes, Google Adwords Certification is completely free now.

      The exam can be given by individual, and later on they can get associated with Agency/Company (if they want, not mandatory).

      So regardless of what your occupational status is (either freelancer or company), you just need to sign up in Google Partner and you can give Google Adwords Individual Qualification exam for free.

  • Pankaj Sharma

    Hello Altaf ,

    I want to know more things about this , 1st thing i don’t have a company , i am individual . So how can i go about that?

    Moreover if I create an account on ”” and give test (which i will do if there is no option) and clear it where i can have a dedicated link to show people that i have clear the exam and i am Google Certified . You can check this link “ ” for my previous exam , i need only a link like that to show it on my resume…

    Thanks & Regards

    • Altaf Gilani

      The exam can be given by any individual, and later on they can get associated with Agency/Company (if they want, not mandatory).

      If you’re already certified in AdWords, you can sign up as an individual using the same email account that you use to sign in to your AdWords certification page. You should be able to access your previous certification in account. No need to give new exam.

  • Cheryl

    Is there a limit to how many times I can take the Google Adwords Individual Qualification exam for free?