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At Pubcon 2016 in Las Vegas, I had the opportunity to speak with Fili Wiese of SearchBrothers.com about the importance of website page speed. It’s in your best interest to keep page speed high, but not for the reasons you may think.

Is it true that fast pages always rank better? Is it worth investing in Accelerated Mobile Pages (AMP) just for the boost in speed? These are some of the questions Wiese answers in the video below. The interview can also be listened to in podcast form here.

Here are some key takeaways from the video:

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Please visit SEJ’s YouTube page for more video interviews. For more information about visual storytelling, please see the following resources:

Podcast: Download