Do You Really Need an SEO Expert for your Local Business Website?

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This article aims to provide valuable information that will help small business owners to leverage the benefits of launching their business online. Is it really easy for them to handle their business and online stuff together? Well… I would say it’s not that easy, though it’s not that much harder as well!

Starting a local business and expecting local customers from offline marketing techniques like word of mouth publicity, local daily ads and other offline stuff is understandable but running your business online and targeting customers and sales on the web is another thing and it requires special tactics. I am going to explain some of those tactics in this article that will give you immense knowledge, confidence and determination to get started with your business online.

Steps to put your business online:

  1. The foremost step is to have a neat and clean website depicting your business specifications and services. Many a times I have seen people giving not much preference to the design of the website and that results in a shady image online. You can easily find information regarding how to create a website on Google. I would suggest that you hire a web designer to do that task for you. Just book a nice domain name for your website and book a hosting space from a credible hosting provider. This is a simple and common thing which many small business owners do not tend to focus on – so make sure you get your basics right.
  2. Once your website is ready online, let’s get started with local SEO or in other words, local promotion within and nearby your area. To begin with, create an account on Google Places to list your business online. You can visit and sign in with your Gmail account details.
  3. Once you are on the listing page, you will need to enter information like company name, address, website URL, phone numbers and other things. Make sure you enter all the information correctly. Google will then verify your information through a telephone call before creating map listing of your company. This process may take couple of weeks. You can also do a basic yahoo directory listing as per your category and geographic location.
  4. Once placement of your business on Google Places is done, it is your job to encourage your current customers to take out some time to visit your Google Places profile and provide honest reviews about your products and services. A Google Places account with customer reviews stands ahead of your competitors and also instills a sense of credibility and reliability in new potential customers.
  5. The next step is to collate a list of local business websites wherein you can enter your company details. Some useful local business websites can be Yellow Pages, Craigslist, SuperPages, Insider Pages, and others. These websites will help spread your company’s presence online. Make sure you are mentioning your company address and phone numbers in all these local websites so that the potential customer can easily contact or reach you.
  6. You should keep your website up-to-date with all the information you want to pass on to your customers. Outdated websites tend to get lost in the overcrowded online marketplace.
  7. Do not forget to make your presence social through social media websites, as they prove to be a real destination to get targeted customers for your products or services. I would say this is the perfect platform to show the USP of your company and the products you offer. You can create your company pages on Facebook, Tumblr, Twitter and other social networking websites and showcase your products and special festive deals, if any. Doing regular updates of your social accounts with special deals will attract hoards of people to like your page and to become your ultimate customers.
  8. If you have a product-based business, then you can tie up with other e-commerce websites to list your products as such e-commerce or shopping websites have gigantic traffic that gives you a good chance to reap good amount product sales. This will further help in generating company awareness among the populace.
  9. You can also leverage classified ad websites like eBay, Craigslist and others to sell your products. It may require more time than you expected to create and maintain these accounts and that could become a problem for you. Later on, you’ll be able to afford a dedicated person who will do the marketing for you through classified ad websites.

I do not think that the above mentioned points require much money and time to give a real boost to your online business. I haven’t mentioned any technicalities whatsoever such as On-Site Optimization, Search Engine Optimization, Paid Advertising and so on. Google can make things happen in two ways – simple way or the technical way!

Let’s first get started with the simple way and when you will get time and money for the resources, you can always go for the technical method.


If you are one of those small business owners who think that you need to hire an SEO expert to bring your business online, will you will at least  forget that perception and give this a try yourself?

Chirag Suri
Chirag Suri is the Co-director and business development Head at Cyber Flavors. Being a chief at an Internet marketing firm, I love to share and receive all digital industry-related information to remain updated with all latest news and trends.
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  • Kyle Alm

    That was a nice post about how to start claiming your company’s online profile, but this doesn’t actually say anything about how to build any of those products (or optimize any of them) and what you should be looking for when you do create profiles and a web site.

    • Sahil

      Good post mate. Businesses performing basic activities such as this can definitely get a good idea on what works and what doesn’t in online marketing. Technical SEO is definitely an essential part of digital marketing as it gives them visibility and stability to be a credible brand online. As a business trying to get online its always better to start with a decent user-friendly website, social media marketing, a simple mobile application, blogging & outreach for quality content and traffic.

  • Brandon Wilcox

    Great article. I think the Google Places is an easy start for any business and very easy to do. Also submit your site to the big sites like Google, Yahoo, DMOZ, Bing etc. Missing in this article is link building. Email related sites in your industry and ask them to link to your site. Building links does wonders for sites. – Brandon

  • Duncan

    Good article and a good starter pack for businesses. I would say that certain businesses in more competitive sectors will require more specialist advice about SEO.

  • Rick Noel

    Nice article Sebastian. These are the basic steps for any business with a local service area and for those with more time than money, they can do much of the work themselves. Many businesses have a Google+ local page is they have existed in the phone book or other public data source where Google+ Local pages are sometimes sourced from. Once the Google+ page is setup, the key is to know which local listing cites are more important for your geography and industry, then making sure the NAP – Name, Address and Phone are consistent across all. For most small businesses, an Internet marketing consultant can be worth every cent as navigating these waters for anyone outside of the Internet industry is intense. Thanks for sharing.

  • Andy Black

    Local SEO is one of the easiest types of SEO to carry out as you are only targeting a specific geographical areas rather than a broad keyword.

    It doesn’t take a great deal of work to appear for local terms. The outline you have given above is a great start. Also getting links from other sites that rank for that geographical area is a good idea as it will add relevance to your local term.

  • Keyword Removed

    Building your own website’s traffic on the web really needs a lot of patience, but if its just basic seo task, you can try to do it on your own first and hire someone else when you think you need help. There are tons of resources available online which you can access for free.

  • David Mattichak

    This covers most of what any business needs to do to claim their place on the web. Most of the directory listings will probably already exist and just need to be claimed, especially if you are a retail or hospitality business. Google Places became Google+ Local last year.

  • Richard

    There’s some nice pointers here and to be honest these steps would provide a firm grounding for most local businesses. The main obstacle isn’t implementing these steps though, it’s convincing local businesses they should be doing it. In many respects I think local search is still very young too, it will surely become ever more competitive as more business wise up and start using it.

  • Markus

    I think that the solution is… this website and Google Plus Local to make seo, social, and video marketing for your business local.

  • Pali

    Local SEO is best way to get maximum traffic. Try to build links with the name of the city in the suffix of the keywords, this will really help you local client and raise to a collective growth of all the keywords.

  • Lisa Melia

    Great article! It’s easy for a newbie to the world of online business to become overwhelmed by this whole new world of SEO. By breaking down the tasks into manageable pieces, you can quickly identify the tasks you are capable of / have time to do and those which you are going to have to outsource.

  • Ravi kumar

    Local listing of our business really helps them out for getting immence business from the local market. No body know this, thanks for sharing.

    At least SEO companies should follow this for their clients and customers.

  • Chirag

    Thanks for the valuable comments and liking the post. I tried to keep it basic so that the local business owners can atleast get started with the SEO.

  • Jacob

    very simple explanation but very helpful it can be followed for those people who are still new in this kind of business .

  • Chirag

    Thanks Jacob for the kind words. I am sure people with no or little knowledge will find this helpful.

  • Priyanka

    Great article Chirag . It will be very useful & informative article for any business trying to establish themselves.
    Keep up the good work :-))

  • Chirag

    Thanks Priyanka for the appreciation.

  • cliff rohde

    You must have a Google Plus local page. It is also a good idea to register your website with Yahoo Local, MapQuest, and depending on your business, any particular industry directory listing related to your services or focus. it is imperative that your website and online presence are ready for mobile device visitors.

  • Roger Weavers

    Including your NAP on your website and making sure the format is the same on all the local directories is important for Local SEO as Rick says. Even if there is no link back to your website this helps rank your Google+ Places page as Google sees these listings as citations.
    Good post


  • Derek Fischer

    Most small businesses can do their own online marketing and the things that you have listed are a good start that will require only a minimum of maintenance. The most important thing for most company websites is to have a blog which will be the source of continued interest in your website on other social media platforms. It will also contribute all of the SEO that your page needs to be noticed in the search results.

  • Sam Taylor

    Seasonal SEO Experts always do better jobs, and there must be hired if your budget can afford to have one on board.