Comprehensive Keyword Analysis: It Is Not All About Keyword Research Tools

SMS Text

Keyword research is not (or shouldn’t be) just about creating a list of keyword phrases a surfer uses when performing a search. Using just a few SEO tools to create a keyword list, you won’t research much.

The deeper you understand the topic, the richer your content becomes and the more “occasional” search referrals (those you didn’t optimize for) you are likely to get. Let’s take a look at what you should / could pay attention to when analyzing your site core terms:

1. The core term derived words:

What words of the same root are there? How are they used?

Online dictionaries are the best sources for this information:

  • Merriam Webster online dictionary lists any word derivations along with most often used word combinations;
  • The free dictionary offers a comprehensive list of derived words and definitions for each of them.

2. Your core term word combinations:

What phrases usually contain the keyword?

  • Conventional keyword research tools (Wordtracker, Google Adwords) do exactly this: they list word combinations containing your term and rank them by popularity among search engine users.
  • is another tool to add to your arsenal: it lists popular word combinations as well related terms and definitions for each word entered.
  • Keyword Map also lists some generally used keyword phrases as well represents them on a “map”.

3. The core term lexical environment:

What words often accompany your core term in the context? How do the contexts differ?

I did a guest post on researching keyword context last week. The two most useful tools to do that are:

  • Search Cloudlet (reviewed by me previously): it generates a tag cloud of words found in SERP for your core term search. The tag cloud is generated based on words in titles and text snippets. The search snippet is created based on the search term closest environment; so by extracting words used in snippets, you get the list of word that are often used in the same context with your core term. If you set Google to show 100 results per page to give the tool more data to analyze, you’ll get more accurate results.
  • Twitter Search: it’s value is about searching the live conversations and thus seeing your core term as used by your readers and listeners.

4. The core term synonyms

What words are there of similar meaning? How do they differ?

Synonyms make our writing richer and more varied. Besides, by using synonyms you cover a broader scope of possible search queries.

Just a few tools to research synonyms include:

Ann Smarty
Ann Smarty is the blogger and community manager at Internet Marketing Ninjas. Ann's expertise in blogging and tools serve as a base for her writing, tutorials and her guest blogging project,
Ann Smarty
Get the latest news from Search Engine Journal!
We value your privacy! See our policy here.
  • Josh Millrod

    Finally, a post about keyword research that isn’t about just about traffic numbers!

  • trypu

    all in one search engine

  • Craig Broadbent

    Thanks for the heads up on search cloudlet, a great little tool!

  • birdlegs

    I’ve always start by asking my client, What do you think someone would query for your product? Works really good, then on to the kw tools.

  • Hugo at Zeta

    It’s most definitely not just about keyword research tools. In fact, I would argue that the most important step is a manual review of the search results for a given search phrase.

  • Alok Tiwari

    I agree with your views.
    Thanks for the post

  • Active-SEO

    If you have access to the google webmastertools you can analyze search keys long tails people really did to find your site – very helpfull!

  • Sourav

    great piece of information…I liked it..