Complete Checklist on Making the Right Landing Page Rank [Infographic]

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You’ve probably read a lot strategies teaching you how to craft the perfect landing page. Questions that usually come up include: “How do I optimize my landing page for top conversions?”; “What mix of content and UI ingredients should I apply to make the page perform best?”.

Today I’d like you to look beyond that.

Imagine, you’ve created your perfect landing page, but there’s another page showing up in search results instead of the intended one. Here’s what happens as a result:

  • CTR goes down: lack of relevancy is visible in the snippet too, so users don’t click that much.
  • Your site’s bounce rate goes up: users don’t get a sufficient answer to their search query and leave.
  • You miss conversions: another page may have irrelevant content and no call-to-action.

So, if your targeted landing page laps behind in search results, what do you do? In the infographic below, we’re suggesting actionable ways to rank the right landing pages.

how to rank the right pages infographic

And do you have a keyword-URL match for your top keywords? What do you do if you notice a wrong page ranks? Share your ideas in the comments!

Aleh Barysevich

Aleh Barysevich

CMO and Co-Founder at Link-Assistant.Com
Aleh Barysevich is CMO and Co-Founder at Link-Assistant.Com, the company that makes SEO PowerSuite (website promotion toolkit) and BuzzBundle (social media software) for bloggers, webmasters... Read Full Bio
Aleh Barysevich
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  • Umer

    Mostly those pages rank other than targeted pages who had same keyword somewhere on the page so It’s a good idea to focus only one keyword for one page and not to use that keyword anywhere else.

    Google is ranking a wrong page for one of my keyword and I had naturally wrote that keyword in description only while it was not a target.

  • TJ

    Thanks for the easy to digest information. This is a great place to start. Unfortunately, I have come across this issue more and more as Google makes changes to their algorithm. It is good to check the title, H1 and other meta data as well to see if you are cannibalizing keywords. You may not be over-optimized but actually targeting the same keywords on multiple pages.