You’ve probably read a lot strategies teaching you how to craft the perfect landing page. Questions that usually come up include: “How do I optimize my landing page for top conversions?”; “What mix of content and UI ingredients should I apply to make the page perform best?”.
Today I’d like you to look beyond that.
Imagine, you’ve created your perfect landing page, but there’s another page showing up in search results instead of the intended one. Here’s what happens as a result:
- CTR goes down: lack of relevancy is visible in the snippet too, so users don’t click that much.
- Your site’s bounce rate goes up: users don’t get a sufficient answer to their search query and leave.
- You miss conversions: another page may have irrelevant content and no call-to-action.
So, if your targeted landing page laps behind in search results, what do you do? In the infographic below, we’re suggesting actionable ways to rank the right landing pages.
And do you have a keyword-URL match for your top keywords? What do you do if you notice a wrong page ranks? Share your ideas in the comments!