After hearing from Guy Kawasaki this past week and talking to Tim Ferriss about his road to success, I came away learning something incredibly important: how to make detractors believe in your products or services, and how to make them believe in you.
Warner Brothers’ viral campaign for The Dark Knight is going so well that we’ve decided to cover it from start to end. Like any good viral campaign, we’ve only seen the beginning and more pieces are developing, falling in place, and further whetting our appetites for the movie.
Facebook – one of the most popular social networking sites – held an event in San Fransisco today to officially launch the Facebook Platform and announced over 65 developer-partners including Microsoft, Amazon, Washington Post and many more; that have already built applications on the new platform that allows companies to develop and directly integrate applications with the Facebook website and reach an audience of millions of users. The developers and press alike were given unprecedented access.
This week on Rush Hour [Cshel](http://www.cshel.com), [Cameron](http://www.cameronolthuis.com) and I discuss the [acquisition of Feedburner](http://www.techcrunch.com/2007/05/23/100-million-payday-for-feedburner-this-deal-is-confirmed/), [Technorati redesign](http://www.pronetadvertising.com/articles/technorati-redesigned-get-realigned-here21138.html), Digg tips and making money online through MySpace.
As a follow up to Darren Rowse’s three-part interview with Tim Ferriss, I sat down with the author (through the magic of instant messaging) of The 4-Hour Workweek, to discuss efficiency when blogging, media training for bloggers, different content promotion methods, social media, and much much more. Here is the first part of a two-part interview. Tim has a lot of interesting insight to share so please read and enjoy.
Making a truly successful online viral marketing campaign is not an easy feat to accomplish. So when a golden opportunity to see a brilliant execution of a successful viral marketing campaign – and learn from it – presents itself, we’re definitely taking it! Here’s how Warner Bros. pulled it off.
In theory, the way socially driven news and content sites like Digg, Netscape, Reddit and so on work is that the community decides what content is good and what content is bad, and then the content is either buried or promoted to the home-page of the site for mass consumption. But there are always those that try to manipulate these sites to their advantage.
Lately, many companies who have requested my marketing services for their new product or web application feel that I can work my magic and make it so their sub-par product does really well. In reality, this is impossible. Marketing can only be successful when you have a genuinely compelling product. Sites like [YouTube](https://www.youtube.com), [Skype](http://www.skype.com), and [Flickr](http://www.flickr.com) all did well because of all the programming and product development that went into building great services which enabled great marketing to do its trick.
After reading the comments from Neil’s post on burying within Digg it seems that many of you are in favor of Digg opening up their bury data and making it transparent. In fact it seems to me that even those who didn’t like the post may be in favor of this because some truly believe the burying is legit – and this would prove it one way or the other once and for all.
Collactive, which dubs itself as a software service company that enables groups of people to share their opinion with each other and take action collectively, was all over news yesterday, with many people simply calling it a venture-funded way to ‘game’ socially driven news and content sites. Here’s an in-depth look at the what exactly Collactive aims to achieve, whether you should use it, and how exactly to use it.
This week on Rush Hour [Cameron](http://www.cameronolthuis.com), [Cshel](http://www.cshel.com) and [I](http://www.quicksprout.com/about) talk to [Chris Winfield](http://www.10e20.com/authors/) from [10e20](http://www.10e20.com/) and a mystery caller who claims to be [Kevin Rose](http://www.digg.com/about/kevin) from Digg. Throughout the show we discussed all the latest happenings with Digg, Guy Kawasaki’s new social site called [Truemors](http://www.truemors.com), and if it really was Kevin Rose or not on the show.
When Guy made the help wanted post on his site about two weeks ago, I was intrigued and sent him an email right away, hoping to get access to the new service he was launching. Now that the service has officially launched, I can safely share my findings with you.