The Social Media Breakdown – Rush Hour Episode 5
Social Media

The Social Media Breakdown – Rush Hour Episode 5

This week Neil and Cameron talked about Netscape, Reddit, and Delicious. They go into detail about using these sites from both a user’s perspective and from a marketer’s perspective. Every social media site has a unique personality so it’s important to learn what works for each individual property. The one thing they all have in common is that they can drive lots of traffic and links if your content piece gains traction.

Monetizing Your Blog with Auction Ads
Social Media

Monetizing Your Blog with Auction Ads

[Auction Ads](http://www.auctionads.com) is a new service that has been launched by [MediaWhiz](http://www.mediawhiz.com) and [Shoemoney Media](http://www.shoemoney.com). With Auction Ads you can place eBay listings on your website and get paid for driving traffic. It is pretty easy to use and you can see an example of an ad below.

Going Green Can Make You Some Green
Social Media

Going Green Can Make You Some Green

I was sitting in my university cafeteria with some friends the other day and after finishing my food, while I was waiting for the rest of them to finish, I was looking around the room and there was this girl sitting across from me. As the story goes, I wasn’t paying attention to the girl, rather my eyes were drawn to what she was drinking and the green label on the bottle.

Let Friends Help You Get on Reddit
Social Media

Let Friends Help You Get on Reddit

[Reddit](http://www.reddit.com) is one of the most difficult social sites to get your content popular on. It can drive thousands of visitors to websites and [hundreds of links](http://www.seomoz.org/blog/social-media-traffic-isnt-useless), but the question is how can you get to the top of the homepage so you can get the traffic and links?

Please Don't: Linkjack!
Social Media

Please Don't: Linkjack!

While I have been reading content and voting for it on Reddit for a while now, I only recently began reading and moderating the comments on the site. If you surf the site enough, you will inevitably run into talk of ‘linkjacking’. So what is this linkjacking and why is it so bad?

What’s Popular on Reddit?
Social Media

What’s Popular on Reddit?

I have had a particularly hard time determining what content will become popular on [Reddit](http://www.reddit.com). While some argue that Redditers like Politics, others argue that Science is king. But sometimes, the content that becomes popular can completely catch you off-guard.

Diggnation: At a Theatre Near You
Social Media

Diggnation: At a Theatre Near You

It is a testament to the success –and the loyalty/passion of the audience– of an online video Podcast when its viewer base will go out of its way to organize large-scale offline gatherings based around viewings of an episode of the show. One podcast to reach such success is Digg.com’s Diggnation.

SEO & SMM – Rush Hour Episode 4
Social Media

SEO & SMM – Rush Hour Episode 4

This week Rand Fishkin from SEOmoz joined Neil and I to discuss SMM and SEO. In addition to talking about the latest news from the social media world they also talked about Rand’s [MySuperProposal](http://mysuperproposal.com/), using irrelevant content for linkbaiting campaigns, and reaching global audiences with social media.

Questions for Rand Fishkin?
Social Media

Questions for Rand Fishkin?

Tomorrow Rand Fishkin of SEOmoz will join Neil and me on the Rush Hour podcast. Rand is one of the most knowledgeable guys when it comes to SEO and has been on the forefront of the social media marketing scene. We’re looking forward to picking his brain and I’m sure he’ll have a lot of good things to say about the different ways to use social media in concert with SEO.

The quest for the perfect online ad
Social Media

The quest for the perfect online ad

tla tc adPaul Slogan from Business 2.0 recently wrote a great article on [the quest for the perfect online ad](http://money.cnn.com/magazines/business2/business2_archive/2007/03/01/8401043/). He discusses how although Google is the king of search, users only spend 5% of their time searching. With users spending 95% of their time on the Internet engaged in non-search related activities, how can you target them? I don’t think there is an answer, but here is how I would go about creating the perfect ad.

The Perfect Digg Bait
Social Media

The Perfect Digg Bait

The other day I was browsing the Digg homepage and noticed something really weird. It seems Craigslist made the homepage for an article that was about “[why geeks and nerds make the best boyfriends](http://www.craigslist.org/about/best/sfo/66795671.html)” and to top it off it did really well.