Protect Your Site’s Content
Social Media

Protect Your Site’s Content

You’ll probably recall a couple of months ago when Presidential hopeful Senator John McCain’s MySpace page was hacked. McCain’s site wasn’t really hacked at all per se, instead whomever had set up the page for McCain had done so using a popular template but instead of using their own hosted files (as was requested), they took the lazy route and simply hotlinked to the template’s creator, (who also happened to be Newsvine founder and CEO) Mike Davidson’s hosted images. Since McCain’s crew was hotlinking, all Davidson had to do was change the image that was being linked to and viola – McCain had a nice big banner in support of gay marriage (particularly between women) on his page.

Digg is Censoring Content by Burying Stories Internally
Social Media

Digg is Censoring Content by Burying Stories Internally

We all know that the main reason why stories don’t hit the Digg homepage is because they get buried. Some say the buries are caused by specific Digg users who have it out for us while others just blame it on the content saying it wasn’t Digg worthy. Well last week we did a test on Pronet Advertising that shows Digg might be burying stories internally.

Measuring Success through Copycats
Social Media

Measuring Success through Copycats

We talk about measuring success all the time and it seems that there is no one perfect way to measure success. Return on investment is usually the way I measure success but another great way to see if you were successful is to see if anyone copied you. If someone is willing to copy what you just did then you are probably doing something right.

Rush Hour Episode 12
Social Media

Rush Hour Episode 12

This week Cameron, Carolyn, and I discuss Neil’s new blog, [QuickSprout](http://www.quicksprout.com), as well [MySpaces acquisition of PhotoBucket](http://mashable.com/2007/05/07/photobucket-myspace-3/), [Ebays impending acquisition of StumbleUpon](http://www.techcrunch.com/2007/05/08/ebay-close-to-acquiring-stumbleupon/), the differences in user behaviors between various social media sites and the subsequent impact on strategies for leveraging those sites. We also discuss online reputation management and answer a chatroom question about how one would go about starting up a new social media site.

Dell IdeaStorm – A Brilliant Idea
Social Media

Dell IdeaStorm – A Brilliant Idea

If you have a user base consisting of millions of people, many of whom are technology-savvy, why not use this to your advantage? That is exactly what Dell did by essentially converting their community into a free and enormous product development team.

Branding Yourself for Success – QuickSprout
Social Media

Branding Yourself for Success – QuickSprout

Personal branding is something I get a lot of questions about. People often ask me what they should do in order to get an established name out there and be seen as a major influencer in their industry. The reason they want this is because the second you accomplish this, the opportunities will come your way and you’d be amazed at the kind of business or money that just lands in your lap.