Understanding the audience demographic of a media outlet when wanting to utilize it to get exposure for your content or when wanting to advertise a product or service through it, is extremely important.
Phillipp Lenssen over at Google Blogoscoped published a fake press release that is dated a bit over 10 […]
A few days ago, Facebook unveiled changes on their site meant to improve usability and also enhance interactivity. What once was a student-only site has turned into a full-featured social site that offers you a multitude of networking options. MySpace may have more users, but Facebook has more options in terms of how they can help you spread your content to a wide variety of people.
It is debatable whether this is more important for new bloggers or for established industry blogs, but one things for certain, every second of downtime costs you more than uptime would if you were on a more reliable host. Here’s a look at what you lose from downtime and how to prevent it.
Why is it that we care about Google so much? I don’t mean caring about the company and what it does, rather I mean optimizing websites specifically for Google, trying to get ranked on Google more than any other search engine, and above all, advertising exclusively on Google.
Riding on the coatails of their recently launched Political Vlog, YouTube has gone one step further by allowing […]
There was a time when it was a recommended practice to submit a sitemap of your site to search engines to help them better crawl your site. After today’s announcement at SES, manual sitemap submission has become a thing of the past.
I received an email from Text Link Ads Publisher Support yesterday regarding a new product they have released – Post Level Text Link Ads. The idea is quite exceptional, and looking at it from a social media perspective, considering the importance of social media today, one has to wonder why no one thought of this before.
In an effort to improve the user experience all across the internet, Google has been releasing tools for website owners to improve their content. One of these tools is Google’s Website Optimizer (free to AdWords advertisers).
The CBS sitcom How I Met Your Mother has scored big wins on MySpace and YouTube by weaving […]
While we are all trying to get our content or service featured on the front-page of Digg, most of us have managed to over look the simplest way of getting there: Advertisements. So how much does it cost, and is it worth the price?
Last week, Twitter power-user Leo Laporte announced that he was leaving Twitter due to the confusion it was causing over its similarity in name to his popular TWiT podcast. Still wanting a Twitter-like service, Laporte found that Finland-based Jaiku best suited his needs. So which of the two services should you be using, and why?
A good title that accurately presents your content in a catchy and unique manner that will most appeal to your target audience, is very important. We have expounded on this idea many times before. Here’s a quick way to check how good your title is, and its chances of success on Digg, before you actually publish an article (or submit it to Digg).
When you have a strong online presence on multiple popular websites (especially socially driven sites), apart from using your ranking on these sites to drive traffic to good content, you can also use it to get traffic back to yourself.
Back in October, I did a comparison of load times for the three major socially driven sites, Digg, Netscape, and Reddit. The results were quite obvious: Reddit was the fastest, since it is almost entirely text-based, Netscape came in second, and Digg was last, as expected. A few months later, Digg updated the site but failed to improve speed. The newly updated DiggRiver helps alleviate the situation.
Neil and I are leaving to Search Engine Strategies NY on Sunday morning. We’ll be arriving at the conference hotel probably sometime around 6 on Sunday evening. Once we check in I’m sure we’ll quickly make our way to the bar so we can begin the week’s festivities.
Talking to your site visitors in the comments section of your site is extremely important, but here’s a way to communicate with them even better.
For many people, Digg is the definitive source for driving traffic to their content or services. And if they don’t have success with Digg, life for them becomes a lost cause. If you ask me, it doesn’t have to be that way, at least not according to the statistics I’m going to present to you.
A little over two months ago, I asked the question: should we measure traffic in minutes? The question was prompted by Scott Karp’s observation that not all traffic is created equal, and my own conclusion that consequently, 5000 quick visitors from one source are not as useful as 500 visitors from another. A few days ago, Compete answered my question.