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Google Webmaster Tools Add Advanced Site Indexation Information
Recently, Google announced the addition of indexation data within Webmaster Tools. To see the newly revealed indexation information, simply log in to your Google Webmaster...
Aligning Cross-Functional Marketing Teams
Do you work on the account management or the creative side? It’s a common question I’m asked when I go to networking events, expos, or...
Search Meme Monday
The SEJ crew has been really surprised at the very positive response we get when we share search and social memes on Facebook. We know...
Google Authorship: An Interview with Google’s Sagar Kamdar
I recently interviewed Sagar Kamdar, Google’s Director of Product Management on Search, who is responsible for their Authorship program and their other “social initiatives” in...
Google Executive Marissa Mayer Named New Yahoo CEO
Earlier this afternoon, Yahoo! announced that it has appointed Marissa Mayer as its next President and CEO. The company is undoubtedly hoping that Mayer, who...
SEO Audits: Strategic Vs. Tactical – The Right Solution for Clients
Something that comes up often in my discussion with others in our industry regarding audit work is how many people who do SEO audits spend...
Improving Paid Search Performance with Sitelinks
You spend thousands of dollars on your site every month. You work day and night to market it properly, but there are a few things...
6 Ways to Ensure Your AdWords Campaign Fails
Are you a business owner or marketing professional looking to get your hands dirty with Google AdWords? If you’ve done your research into PPC (Pay-Per-Click)...
![Fear the OP: Understanding the Opportunity Cost of Delaying a Content Generation Strategy for SEO [Data]](https://cdn.searchenginejournal.com/wp-content/uploads/2012/07/op-cost-trending-good3.webp)
Fear the OP: Understanding the Opportunity Cost of Delaying a Content Generation Strategy for SEO [Data]
For companies looking to build strong SEO results, continually publishing high-quality content is critically important. In a world where Pandas feed on low-quality, thin, or...
The Strategic Inbound Marketing Guide to Big Results Without Big Budget
Inbound marketing to attract high-quality links is a critical path to improving your website’s search engine ranking, increasing brand visibility, and gaining targeted referral traffic....
Why Is Google Penalizing My Exact Match Keywords?
Once you’ve spent well over a decade mastering the art of the ideal pay-per-click campaign structure, you tend to start taking certain so-called “best practices”...
Why Google Hates Payday Loans (But Loves Profiting from Them)
From an anonymous search engine marketing company working in the payday loan space. Published anonymously to avoid possible retribution from Google or other companies. Google...
How to Use the New Bing Links Explorer
Former Yahoo Site Explorer fans can now rejoice! Although plenty of tears were shed when the program was originally shuttered, it has come back to...
GoogleEDU Employs Data-Centric Approach to Leadership Training
Larry Page, who reclaimed the CEO position at Google in April of 2011, is attempting to strategically position the search engine by instilling a sense...
An Infographic to Show People How Big the SEO Industry Really Is
Blue Caribu released this infographic called, “How Big Is the SEO Industry on the Internet?” I like it because I feel like I can use...
The Holy Grail of Panda Recovery – A 1-Year Case Study
Prospective client: Help! I’ve fallen, and I can’t get up! Me: Where are you? Prospective client: Massachusetts Me: I’m 3,000 miles away! Call 911! Prospective...
Google Claims $80 Billion of Economic Impact on U.S. Economy
Google recently released the annual Economic Impact Report, which attempts to estimate the amount of revenue that Google drives to U.S. businesses each year. As...
A Crash Course in the New Google Trusted Stores Program
Officially moved out of beta on June 7, 2012, the Google Trusted Stores program makes it easier for online shoppers to purchase from trusted e-commerce stores....
The Problem with SEO: Mistaking Correlation for Causation
So you just saw a big jump in your natural search result rankings? Congratulations, that’s great news! But before you start patting yourself on the...
Changing Jobs? Some Tips from Alan Bleiweiss
I have had lot of SEO/Internet marketing friends that have lost jobs or changed jobs and then had to move far away to a new...
Your Step-by-Step Guide to AdWords
New to AdWords? Have clients who struggle to grasp PPC? Simply Business recently created this interactive step-by-step guide to setting up and using Google AdWords....
12 Questions to Ask a Prospective Link Building or Contact Marketing Client
If you’re an SEO/SEM/inbound marketing/content marketing agency that offers link building or content marketing services independent of other services (such as keyword research, a technical...
SEO for Facebook – New Video Revealed
Facebook is probably not the first place you would think to go for SEO advice. However, the social media giant is looking to change that. With...
Microsoft Bing Local Search Results Now Powered by Yelp
This morning, Yelp announced a new business partnership with Bing and unveiled its plan to provide Bing’s local search pages with trusted user reviews and...
6 Months with Panda: A Story of Complacency, Hard Decisions, and Recovery
In the fall of 2011, I was contacted by the Director of Marketing for a B2B company. The company’s website had been hammered by Panda,...
The So-What Factor: 4 Questions to Ask for Stickier Content
You’re a marketer, not an artist, but you still have good reason to create content that is not just helpful and well-written, but meaningful and...
How Unique Can an SEO Firm Really Be?
I was talking with an SEO prospect a few weeks ago and they asked me “What differentiates your SEO firm from everyone else?” In essence,...
Link-Building and SEO are NOT Dead: Interview with Arnie Kuenn
With so many people proclaiming the death of search engine optimization, I can almost hear that collective sigh of relief from you, dear SEJ readers,...
Another Black Hat Company Caught Selling Links
Where do I even begin with this one? I mean, I was on the fence about even writing this post for months. On the one...
How to Use Discounts in Online Marketing
From online vouchers used as link bait for SEO or emailed discount codes used to reward loyal customers, businesses can use discounts to drive their...