Expect Further Rankings Fluctuations As Penguin 3.0 Continues To Roll Out, Perhaps Indefinitely

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Expect Further Rankings Fluctuations As Penguin 3.0 Continues To Roll Out, Perhaps Indefinitely

There has been much discussion about Penguin 3.0 over the past several days, as site owners have reported fluctuations in rankings that are believed to be a result of Google’s recent algorithm update.

The majority of the discussion revolves around site owners reporting recoveries from previous Penguin updates, which is nice to see, but others may not be so fortunate.

These kinds of fluctuations are to be expected as Google’s John Mueller publicly stated last month that the Penguin 3.0 rollout was still ongoing, and did not give any indication as to when it might be completed.

With that being said, one could be left to assume Penguin 3.0 would still be rolling out for some time to come, and now we have confirmation that is indeed the case.

Mueller addressed questions about Penguin 3.0 in a Webmaster Central Hangout yesterday and revealed what could be taken as either good news or bad news — Penguin 3.0 may continue to roll out indefinitely.

Essentially, I think it’s still rolling out to some extent. They’re doing a slow and cautious roll out, but I don’t have anything new to add to those discussions.

Will there be a formal notification when this Penguin roll out is completed? Don’t count on it, as Mueller states “We’re hoping that these things will just keep on updating.”

Mueller also states in the Hangout that Google isn’t targeting any specific region or language with this continued roll out of Penguin, so fluctuations in rankings will likely continue to be seen worldwide.

Additional Penguin Notes

A takeaway from this news is that it may be easier to recover from Penguin penalties than it had been previously. If you were hit with a Penguin penalty in the past, and attempted to recover from it, you would have had to wait months until the next Penguin update came along to see any change in rankings.

Now that Penguin is going to “keep on updating”, you may see your site bounce back faster than before, provided you put the work in to correct the issues that led to getting hit by Penguin in the first place.

Having said that, the opposite may also be true. Meaning that if you engage in any kind of spammy link building, Google may catch on to it more quickly, so keep an eye on where your inbound links are coming from.

Matt Southern
Matt Southern has been the lead news writer at Search Engine Journal since 2013. His passion for helping people in all aspects of online marketing... Read Full Bio
Matt Southern
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  • Shajee Fareedi

    I was Expecting something likes this. I truly love it because i would love to see the web to be cleaned completely, because i also hate black-hat.

    Great Job.

  • Dale

    It was my hope that Penguin would be a continuous rollout.

    I’m seeing positive results sooner than I expected after painstakingly attacking my #1 issue, thin content. I’ve always seen these kinds of obstacles as an opportunity to advance on my competition. I’ve either added enough content to make the page interesting or 301’d. Plus 2 url disallows (it’s the first time I’ve used the tool), and totally redirected a secondary preferred-seats.com/wordpress blog. The traffic doubled right after the disallow file being uploaded, but then settled back to normal upward incline.

    Thanks for the update.

  • David

    I watched Mueller and his response.. The lag in speech, body language and non specific answer indicates he really doesn’t have a clue what’s happening. I love how these seo people have picked up and made him the new google spokesperson.
    I think he is disconnected to any real specifics.

  • Tarun Gupta

    Yea Matt, I am to agree with this. Penguin 3.0 continues to roll out because my website rankings are still fluctuating.

  • Emily Earhart

    I totally agree with you Matt. My website rankings are improving gradually, and my organic traffic is also increasing. If you are following all Google’s quality guidelines, then you should not be scared by the Google updates. Thanks for sharing with us.

    • satish

      Yes i am seeing good progress and my ranking coming back to page 1 rather than being in page 4 for most keywords

  • Oren

    I’m glad penguin 3.0 is strutting its stuff and am expecting more and more feathered friends being rolled out in the future. The web is being cleansed turning organic, free listing into a two tier system with the haves and have-nots. If you have been doing good clean white hat techniques then you’ll sleep very well, but there are some companies who are ranked very well by hiding their hidden link text some h2s in the style.css, something I believe penguin is missing a trick here.

  • Naman

    On going penguin roll out is actually kinda messy for the keywords i use. I have seen a company drop out to page 5 from Number 1 for 2 months. And last night its back on number 1 from page 3 ( just overnight). What do you make out of it? Was is a false penalty?