How To Maintain Your Rankings After A Site Redesign: An Interview With Joe Hall

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How To Maintain Your Rankings After A Site Redesign: An Interview With Joe Hall

A big thanks to our Pubcon 2014 sponsor, LinkResearchTools, your off-page SEO toolkit. Link Detox: Recover – Protect – Build.

At Pubcon 2014 in Las Vegas, I had the opportunity to sit down and talk with Joe Hall of about technical SEO and the kinds of things to be mindful of when redesigning a website.

When redesigning a website, what can you do to ensure that your rankings don’t drop as a result of it? What technical elements should be in place on the new site?

These are some of the questions I get his unique insight on in the video below:

Site Redesign Necessities and Technical SEO: An Interview with Joe Hall

Here are some key takeaways from the video:

  • The main problem Joe keeps seeing with site redesigns is that people don’t spend enough time planning the site structure beforehand, and considering how that site structure is going to impact everything else on the site.
  • When redesigning a site, Joe recommends having a thorough understanding of how the organization of a site can impact its performance in the search results.
  • Grouping content into categories with a proper URL structure is one of the ways content can be organized for better search performance.
  • Before doing anything else, narrow down the key topics of your site and what you want it to rank for. This will guide how you group content into categories and how you arrange the URL structure.
  • Be careful with changing URLs. When you change URLs you most definitely have to have a redirection strategy in place because you don’t want to have a bunch of broken links pointing to your site because the old URLs are no longer valid.
  • Joe also recommends staying away from JavaScript when redesigning a site. Even though Google is getting better at crawling JavaScript, it’s getting to a point where people are overdoing it. If you must use JavaScript, keep it as minimal as you can.

Please visit SEJ’s YouTube page for more video interviews.

John Rampton
John Rampton is an entrepreneur, full-time computer nerd, and PPC expert. Founder at payments company I enjoy helping people and am always online to... Read Full Bio
John Rampton
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  • InternetLocalListings

    Great tips, especially about javascript. Aside from the SEO problems, viewers have short attention spans, and as we all know, too much JS can slow down a site.

  • Karan Rawat

    Hello John,
    Thanks for the Highlights. I was thinking of redesigning my website. These tips will definitely help me to maintain my ranking.

    Once again thanks for the Script
    Karan Rawat

  • Tarun Gupta

    John thanks for this interesting post, I found it so helpful and it has increased my confidence to redesign my website and get rank as well as because social signals will also help the rankings of the new pages.

  • Imran Anwar

    Thanks for the Joe Hall interview as well as their recommendations, infect i am going to redesign my website and this will help me to maintain same google ranking. I am with good faith that i should improve ranking by proper categorising my content and navigation.

  • Mac

    Thanks John for writing this down. With changes occurring in the online realm, it is important to adopt certain elements that will yield better web design for marketing. Being said that, it’s inevitable to have your site re-designed. Things mentioned here are common problems we encounter in doing it. Thanks for providing solutions.

  • Toheed

    These are very useful points for redesigning a website and maintaining the ranks as well with it.