Bing Ads rolled out an update to its user interface which now allows users to manage targeting settings in bulk.
Discover how you can localize paid search and Facebook ads to generate more conversions and revenue.
Bing Ads has integrated with LiveRamp, a provider of identity resolution services, to deliver “people-based search capabilities” in Custom Audiences.
Google is expanding two initiatives that aim to provide users with greater control and transparency over their ad experiences.
Google announced new AdWords features today at SMX which are all designed around two things: increasing sales and measuring results.
In-house or agency? Each has pros and cons. Here’s why you should consider a hybrid PPC management solution.
Bing Ads now has a way for advertisers to easily import Product Ads from Google AdWords.
Bing Ads plans to roll out new functionality which will allow advertisers to target ads to LinkedIn audiences.
Here’s how you can get your strategy ready and make the most of Prime Day.
Bing has announced that it will no longer allow ads for recreational guns as of July 1, 2018.
Google has released a new AdWords tool which will make it easier for advertisers to create reports in spreadsheets.
Google’s latest edition to the new AdWords experience is integration with Optimize, the company’s visual editor for landing pages.
Bing Ads is introducing a way to target in-market audiences — groups of users who are most likely to buy.
Google AdWords introduced parallel tracking earlier this year, and all accounts will be required to use it starting October 30th.
Use these tips to ensure your PPC reports support the work you are doing and the story you want the...