Marketing Analytics

Learn how to measure and analyze your SEO and digital marketing performance, understand your audience, turn data into actionable insights, and grow more efficiently.

Bing’s Top Searches of 2016

By Matt G. Southern

Bing reveals its top searches of 2016. Included in the report are the top tech trends, top web creators, to viral moments, and more.

2 min read
72K Reads
Dec 19, 2016

Here Are Google’s Top Searches of 2016

By Matt G. Southern

Google has released its annual year in review of the top trending searches and stories of 2016.

2 min read
7.5K Reads
Dec 14, 2016

Yahoo’s Top Searches of 2016 Revealed, Google Doesn’t Make Top 10 Companies

By Matt G. Southern

Yahoo has revealed its top searches throughout 2016 in a detailed year in review.

2 min read
7.8K Reads
Dec 7, 2016

Stop Looking at Keyword Search Volume (And Look Here Instead)

By Christopher Hart

We’ve read about the impact of limited Search Volume data coming from the Google AdWords Keyword Planner. This article takes a unique look at that...

8 min read
13K Reads
Dec 7, 2016

Beware: New Types of Referral Spam & How to Filter Them Out

By Matt G. Southern

Recently a new type of referral spam called language spam has sprouted up. Here’s more about it and how to filter it from Google Analytics.

4 min read
4.3K Reads
Dec 5, 2016

70% of SEO Marketers Send Keyword Ranking Reports to Clients [DATA]

By Rina Caballar

Keyword ranking reports are a measure of success for your keyword strategy and SEO campaigns. They may be essential, but do SEO marketers really send...

3 min read
2.7K Reads
Dec 5, 2016

How to Create an Awesome E-Commerce Dashboard in Google Sheets

By Ben Wood

This post outlines how to use Google sheets to set up, customize, and automate an e-commerce specific Google Analytics dashboard for your business.

8 min read
11K Reads
Dec 5, 2016

Google Releases Data on What Consumers are Shopping for This Holiday Season [INFOGRAPHIC]

By Matt G. Southern

With Black Friday coming up at the end of this week, there’s no more opportune time to reveal shopping data.

2 min read
879 Reads
Nov 22, 2016

3 Competitive Factors That Influence (or Hinder) Your Online Success

By Stoney G deGeyter

Take a look at three competitive factors that you need to review, assess, and understand if you want to build a web marketing campaign that...

8 min read
5.2K Reads
Nov 6, 2016

The Power of Analytics: An Interview with Annie Cushing

By Meg Cabrera

At Vegas Pubcon 2016, Brent Csutoras, Chief Social Media Strategist at SEJ, sat down with Annie Cushing, the ultimate go-to person about analytics and founder...

2 min read
967 Reads
Oct 27, 2016

Google Tag Manager Gets More Mobile Support With AMP Containers

By Matt G. Southern

Google announced it is extending its efforts to make mobile tagging easier via Google Tag Manager with the support for Accelerated Mobile Pages

2 min read
1.7K Reads
Oct 25, 2016

Beyond ROI: 10 Marketing Metrics to Track Customer Sentiment

By Aaron Agius

There’s more than clicks to count when considering your customers. Evaluating the sentiment in their responses can help in all areas of your business.