For Sale : $300 – $400 Million

SMS Text, the B2B search engine & directory, is up for sale and according to the Wall Street Journal, the web destination hopes to attract valuation between $300 and $400 million via an auction managed by Credit Suisse.

Dow Jones and the New York Times (which owns may be interested buyers in the major business directory which initially purchased its domain name for $7.5 million in 1999. uses a multi-tiered revenue generation method (which is probably the highest profile arbitrage site on the planet) with an even mix of paid business directory listings (sold in-house), paid search advertising (provided by Google), and contextual ads (externally driven).

Essentially, the search engine, could be the dream acquisition of many publishers, since its focus is on the business world, and businesses understand the importance of paying for search traffic and authority links now more than ever before.

Loren Baker
Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing strategy & development agency.
Loren Baker
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  • Aviva

    Seems a high price. EBITA of $15 Million on 2007 – even if the new owner can keep up the pace, that’s still at least 20 years earnings. On the other hand, I’m sure the domain name is worth at least $20 Million now. As well, the top companies in any market will keep doing better and better, and is certainly a leader in their niche.

  • Ken Savage

    Great! now that we’re spending 10 large with them per month, it would be nice to know who actually does the buying. At least they have a real revenue model that probably won’t change.

  • Snoop

    I guess I wont be placing a bid any time soon 🙂
    I wish them well…

  • Bloggeries

    The internet is still in its infancy. I believe they will get that no problem. That is NOT a tone of money for some conglomerates and imagine the price tag if it were to go forsale in say 2020?

    Great article, unfortunately I won’t be bidding anytime soon!

  • Loren Baker, Editor

    Bloggeries, good point on the long term pricing. As medium sized publishers, we tend to look at market valuation at 3-4 years income, plus domain value.

    But, if this is a serious venture, looking at the value over the next 10 years for such an authority site & domain is much much more realistic.

    The article did not however state if would also be selling their site along with the total package. is kind of an for the business market, with Digg like voting and other 2.0 features.

    If it is not part of the package, after the sale of perhaps $300 million, $10 million could be invested in establishing, which could then become as popular as now is… a win-win situation for the current ownership 🙂

  • Amit

    Wow, a bid of $300 million is really huge, But considering the fact that branding & being the premier B2B portal, I personally don’t think that it will be a tough one… All the best to

  • Bloggeries


    I have to agree with you regarding the scenario you suggested. Great blog if you’d like to add yourself to our directory as a featured absolutely free please do and I”ll approve it. I’ve just bookmarked here and will be back often.

    Only time will tell now but I bet they get there asking price, maybe even higher.


  • uttoransen

    best of luck for the deal, to, a huge deal and well deserved!

  • Loren Baker, Editor

    Thanks Rob. Glad to add another RSS subscriber 🙂

    I also noticed that this post was Dugg. It’s not the first post written on the story, but has the best conversation so far, so please feel free to help promote the story (and your comments) by Digging via the button at the top of the post.

    We use a WP Plugin for this button which only appears when a user Diggs the story, then a referral is sent to the post from the domain.

    I’m trying to get in contact with now for a follow up on and their plans.

    Another scenario is that since the New York Times is such a massive Google AdWords partner (with too), they could probably negotiate a higher revenue sharing rate with Google AdWords, and add more value to the revenue model instantly.

  • Sharat

    Certainly, is the best of all business directories out there on web.
    It deserves a pretty handome amount of money, but frankly, $300-400 million is a little high in my opinion.
    But in anycase, it’s certainly the best directory and the leader when it comes to business directories.
    Good luck!

  • Worldwide

    Astonishing news, $300 to $400 seems bit high in my opinion, but cannot ignore the strength and quality of the site. Good Luck!

  • Hasan

    That is simply too much for a site that doesn’t have a lot of quality content. I like a lot but don’t know if that is also included in the price.

  • Ken Savage must be included. There’s way too much quality content there not to put it on the table.

  • Ken Savage

    It would be nice if someone from the company could comment here and let us know….

  • Snoop

    Bloggeries, that kind of $$$ might not be much to some, but you can do a hell of a lot of advertising for a new website with that kind of cash. So why would anyone want to buy it? Oh ya, I forgot… youtube…

  • Bruce

    $300-400 million is too much a high price to pay for a directory. All the best

  • Emporium

    Now I wish I had sold my house and used that money to buy! 🙂

  • Mark

    Premium name, wonder who will buy that site, maybe microsoft? The price is nothing compared to bill’s revenue. And great profit of course if it was sold at that price.

  • SVT

    Could be nice write off for some of the large players.

  • Pablo Palatnik

    1) 300-400 million…100 million is a big difference. I think its worth the money. You have to look at not only thier ad revenue now and content they provide (which isnt too much AT THIS POINT) but the possibilities the site could have itself. Amazing domain…social network for business professionals in the future?

    2) about a 71.5% growth since last year.

  • Nathan is one of the most relevent and profitable directories on the internet. I think that anybody willing put up $300MM for business has a strategic plan to increase revenues and business more of a destination for all businesses.

  • hostingcoupons

    the price may seem to be a bit high but the time they have decided to sell is right and they should be able to get a buyer in this new web2.0 world

  • jim peake

    It is not surprising that will fetch these numbers. Notice that there is no more ocean fron property being created these days so the value of online real estate busy intersections will be the next big real estate boom, a la Microsoft acquires Yahoo and 477 million monthly uniques. We are living in the age of refinement and innovation and the group that wants to refine the business world will pick up

  • Bloggeries

    Re Snoop:

    You are correct but regardless of promotional budget you’ll never be able to get to the market penetration level of It’s a priceless domain for those with the budget. Also think of type-in amongst other things. Just an idea here, imagine you were in the oil business and have been for quite sometime. Whats 300 million for one of the web’s best business related properties with endless potential? If you want to hear a gross number imagine how much it will go for if sold in 5-10 years from now…

  • HLog

    Nice domain but like aviva put it, 300$ sounds kinda far fetched , but lets see how the sale goes. But there are lots of rich folks out there for sure. Someone will grab it. If not wonder if sale price will be dropped.

  • Jaan Kanellis

    MyBlogLog sold for 10 million and they think they are going to get 400 million? LOL

    Sure they are different animals all together, but one is growing and relevant and the other is not.

    Of course someone just bought a banned for 5 million so what do I know.

  • Sam Adam

    $300 – $400 Million??
    That’s huge.

  • Terry

    It will be a huge profit if the sale will go through. All the best to

  • Qdung

    domain for sales :

  • m0ney

    not bad at all