Bing Catches the Attention of Google’s Sergey Brin

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Well, it looks like Microsoft’s tremendous marketing effort is paying well for its new decision engine – Bing.  The New York Post is reporting that even Google’s Sergey Brin has started to take interest into Bing that he orders his people to look into how different Bing’s search algorithm is with Google.Citing NY Post:

But co-founder Sergey Brin is so rattled by the launch of Microsoft’s rival search engine that he has assembled a team of top engineers to work on urgent upgrades to his Web service, The Post has learned.

Quoting reliable sources the NY Post article also reported that Mr. Brin is even involving himself on the investigation, a rare instance which doesn’t happen everyday at Google camp. The source said that Bing has deeply caught Mr. Brin’s attention.

Certainly, Mr. Brin’s reaction to Bing was not due to the report that Bing has managed to take Yahoo’s position as the number 2 search engine recently, since we all know that another report cited that Bing attracted users who were just trying out the new decision engine.

A Google spokesman refused to comment about Mr. Brin’s interest in Bing, though. But cited that:

“We always have a team working on improving search.” He added: “We dedicate more time and energy to search than anything else in our company. Our algorithm is constantly evolving.”

And this continously evolving algorithm is certainly making Google users to stick with their favorite search engine.  This would give Bing a hard time to inch closer to Google.

In the said New York Post article, Scott Kessler, a senior equity research analyst at Standard & Poor’s was quoted as saying:

“In a recent survey we found that the predominant features that dictate how people search the Internet are ease of use and force of habit. Google has been so dominant for so long that it will be tough for anyone to take significant market share away from them.”

Arnold Zafra
Arnold Zafra writes daily on the announcements by Google,, Yahoo & MSN along with how these announcements effect web publishers. He is currently building... Read Full Bio
Arnold Zafra
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  • Hyder Ali

    Well yes it is very amazing that Sergey bring is looking into bing..but I don’t think they came closer or they will back out google in search engine google becomes habit…well bing “but it’s not google” so may be their top engineer just look into some of the new feature so that in future they may also come by those but in different way and with unique quality as google is no.1

  • Nick Stamoulis

    Well Bing is starting to get what they wanted and that is to get on the radar of Google as a threat, amongst many other things.

  • IBL Builder

    Sounds great to me – anything which makes Google realise it is not a monoploy is good.

  • Barry Welford

    If some senior effort at Google was not going into a complete evaluation of Bing, I would doubt their abilities as serious business men. You should always thoroughly evaluate the competition even if they are currently behind you. Remember the story of the Hare and the Tortoise.

  • Saad Kamal

    Arnold – they are scared because after a long time, they are seeing some competition in the market. Now their advertising/branding cost would go up again for sure…other than the usual pressure of making Google even better.

    Previously whatever was thrown at us, we were going “WOW” we had nothing to compare it with. Now with Bing’s presence, it will become a lot harder for Google.

    But having said that…I personally wouldn’t be switching to Bing anytime soon.

  • Tag44

    Thanks for the post and for the info you have shared with us.