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Bing Ads Upgrades URL Tracking With New Parameters

Bing Ads Upgrades URL Tracking With New Parameters

Bing Ads is introducing three new URL tracking parameters, which will further assist advertisers in learning about the source of ad clicks.

Tracking parameters can be appended to the end of a destination URL for the purpose of learning more about the source of an ad click.

Now, advertisers can learn which ad extension led to a click, the geographic location of the click, and the location of interest that triggered the ad.

The new parameters are {feeditemid}, {loc_physical_ms}, and {loc_interest_ms} respectively.

With these new tracking parameters it’s possible that advertisers can use the data to discover if any trends exist between geographic locations and a specific ad extension.

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As an example, if you find there’s one city that is highly receptive to a specific ad extension, you can target more ads with that extension to people who live in that city.

In addition to these new parameters, Bing Ads has updated the {TargetID} parameter. Now it is able to provide insights about custom audience lists, in-market audience lists, and targeted location IDs.


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Matt Southern

Lead News Writer at Search Engine Journal

Matt Southern has been the lead news writer at Search Engine Journal since 2013. With a degree in communications, Matt ... [Read full bio]

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