Getting Started with Influencer Marketing: Tips and Strategies for the “Unfluential”
Influencer marketing is all the rage. But how do you actually do that? How do you get those influencers to pay attention to you and...
Tom Demers
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Tom is the co-founder and managing partner of Measured SEM and Digital Examiner. He was also the former Director of Marketing for WordStream, Inc. Prior to working at WordStream, he was an in-house SEO specialist and SEO Manager, worked as an SEO consultant for a search engine marketing agency, and had done independent organic and paid search engine marketing consulting for numerous clients for several years.
Articles
5 Reasons Why It’s OK to Mention Competitors in Your Content
Depending on what you’re trying to accomplish, there might be a number of good reasons to highlight your competitors on your content.
Origin Stories of Powerful Blogs: How Pescetarian Kitchen Drives 50K Blog Visits Per Month
In this interview series, Matthew Barby shares how he and his partner worked to get their food blog, Pescetarian Kitchen, off the ground
Origin Stories of Powerful Blogs: How KISSmetrics Built a Reputation for Putting Out Great Content
Sean Work of KISSmetrics shares what they did in the early days of the blog to help them get to where they are today.
Origin Stories of Powerful Blogs: How Help Scout Went from Zero to 250K Visitors Per Month
Gregory Ciotti talks about the early days of Help Scout blog and it got to where it currently is.
Origin Stories of Powerful Blogs: How WordStream Moves the Needle on Traffic, Leads, & Awesomeness
Let’s find out how Wordstream moved toward being a powerful blog that have large readerships and get lots of traffic and shares.
How Should Your Business Respond to #Mobilegeddon? (TLDR: Start with Deep Breaths)
OK, so let’s breathe, everybody. If you’re in the search marketing (or even in the digital marketing) space you’ve likely heard about Google’s unusual preemptive...
The Busy Entrepreneur’s Guide to Becoming a Content Creation Machine
A detailed walk-through of how to create expert-level content consistently, even if you’re a busy entrepreneur or C-level executive.
The Small Business Owner’s Guide to Google’s April 21 Mobile-Friendly Algorithm Update
A small business owner’s step-by-step guide to preparing for Google’s upcoming mobile-friendly algorithm update.
Should You Customize Your #SEO Strategy For Specific Niches?
Most people would acknowledge that the contents of your site will play a major role in determining your SEO strategy. Few marketers or SEOs would...
How to “Level-Up” Your Guest Posting Efforts
A typical life-cycle for most effective SEO tactics (and really most marketing tactics follow a similar trajectory) looks something like: Tactic starts to work, and it’s...
How to Come Up with Share-Worthy Content Ideas for Any Niche
A common and convenient excuse for people who aren’t getting the traction they want with content marketing and SEO is that their industry is too...
12 Questions to Ask a Prospective Link Building or Contact Marketing Client
If you’re an SEO/SEM/inbound marketing/content marketing agency that offers link building or content marketing services independent of other services (such as keyword research, a technical...
Five Common Guest Posting Mistakes & How to Avoid Them
Guest posting is becoming a very popular link building tactic. So much so that I think using an opening sentence along the lines of “guest...
How to Help New Link Builders Evaluate a Link Prospect
For anyone new to SEO who will be working on link building and content marketing projects, one of the trickiest and most important things to...
Free Tools to Audit Your PPC Campaigns
There are a lot of great tools for performing SEO audits, and some good posts on the topic of performing PPC audits “by hand”, but...
PPC for Your Small Business – SMB PPC EBook Review
Editor’s Note: We created a free guide on the dos and don’ts of managing your PPC account manager or agency. Download it now! I harp on it...
PPC Tool Review: QueryMiner Free Negative Keyword Tool
I’ve blogged on more than one occasion about a major issue I have with many of Google’s AdWords features and settings: the ROI focus tends...
My PPC Campaign Isn’t Driving any Traffic: What Next?
If you’re a PPC campaign manager you’re probably at least somewhat familiar with this sequence: Do a painstaking amount of keyword research and segmentation, carefully...
Why I’m Torn on the Bing Yahoo! Deal
I’ll keep this short since you’re likely approaching Microsoft/Yahoo overload (if you haven’t heard about it yet you’re almost certainly here by mistake, but just...