Did Facebook Change Its Name? Yes, It’s Now “Meta”
What started in a college dorm is set to transcend the physical world, as a new direction for Facebook begins with an unexpected name change.
About
See short video versions of news stories on YouTube and TikTok. Matt G. Southern is the Senior News Writer at Search Engine Journal, where he’s covered Google, SEO, and AI for over 13 years.
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Instagram Lets Everyone Share Links In Stories
All Instagram accounts can now share links in stories, a feature that was previously reserved for verified and high-follower accounts.
Instagram: How To Get On The Explore Page
Getting on the Instagram Explore page takes more than simply completing a checklist. Here’s how it works and how to optimize content for it.
Google Doesn’t Care What’s In An Image
Google’s web search algorithm doesn’t care what’s in an image. All that matters is it’s marked up with the correct structured data.
Google Search Analytics API Can Finally Pull Discover Data
Google’s Search Analytics API is getting updated with the ability to pull data from Google News & Discover, one of the most requested new features.
Why Is TikTok So Popular?
With one billion monthly active users, TikTok is in the upper echelon of social media apps. Not sure why it’s so popular? Here’s some data.
Did YouTube Change Its Algorithm? No, It’s Seasonal Decline
Is your YouTube viewership down? You’re not alone. It’s normal for watch patterns to change around this time of year. The company explains why.
Facebook Has New Communication Tools For Businesses
Facebook is rolling out a series of updates targeted at small businesses, including audio & video calls in Messenger, live audio rooms, and more.
YouTube SEO: Auto Chapters Now A Source Of Metadata For Search
YouTube is now using automatically generated chapters as a source of metadata in search. Previously only manually defined chapters were used when ranking search results.
Instagram Collabs: Team Up & Boost Engagement
Instagram is introducing a way for users to publish content together as a “collab.” Engagement signals earned from the collab are shared between each user.
Instagram Adds More Demographic Insights For Businesses
Instagram Insights now provides key demographic information about a business’s engaged including top cities, top countries, top age ranges, and more.
Google Alerts Not Working, Here Are 3 Free Alternatives
Google Alerts is not working, the company advises. An issue has been identified that is in the process of being resolved. Here are some alternatives.
Content Length: Is It a Google Ranking Factor?
Does a larger word count help with achieving higher search rankings on Google? Find out if it is a ranking factor here.
Google Says Improve Content to Recover From Core Updates
Google’s John Mueller says work on improving your website’s content, rather than implementing technical fixes, when recovering from a broad core algorithm update.
Google on Separating Content By User Intent
Google explains what it means when it suggests separating content by user intent, such as one place for information-based content and another for transaction-based content.
Google Mobile Search Updated With Continuous Scrolling
Google Search on mobile is getting updated with continuous scrolling, which will automatically populate more results when users scroll to the bottom of the page.
Google On Small Business SEO & How it’s Changing
Google’s John Mueller suggests the way small businesses do SEO is changing in a way that industry experts aren’t keeping up with.
Google’s New Best Practices For Writing Page Titles
Google published updated best practices for writing page titles, which includes tips on how to prevent your titles from getting replaced in search results.
Google Updates AMP, Mobile Friendly, and Rich Results Testing Tools
Google is updating the AMP, Mobile Friendly, and Rich Results testing tools in Search Console with features from the URL Inspection tool.
Google on Product Price As a Ranking Factor
Google’s John Mueller discusses product price as a ranking factor and explains whether it can impact the positions of ecommerce stores in search results.
Google is Developing ‘Big Moments’ Feature For Breaking News
Google is reportedly developing a new search feature called “Big Moments” to highlight important information about breaking news events in real-time.
YouTube Rolls Out Automatic Live Captions to All Channels
YouTube is rolling out a series of updates to make content more accessible, which includes bringing automatic live captions to all channels.
Google Search Console Adds More Detail to Error Reports
Google is adding more detail to Search Console reports in an effort to assist SEOs with resolving rich results errors.
Google Halloween Search Trends For 2021
Google shares data about the top trending Halloween-related searches this year, such as most popular costumes, top haunted house locations in Maps, and more.
Google Rolls Out New Eco-Friendly Search Filters
New filters in Google Search can help users find the most eco-friendly options when it comes to planning travel and buying appliances.
YouTube Adopts More Features From Twitch
YouTube is rolling out new features designed to reward channel members in a way that’s similar to how subscribers are rewarded on Twitch.
Twitter Professional Profiles Available to More Businesses
After an initial rollout to a small test group, Twitter is now opening up applications for professional profiles to all interested businesses.
Facebook Explains October 4 Outage
Facebook explains, and CEO Mark Zuckerberg apologizes for, an outage that took services offline for six hours on Monday, October 4.
Anchor Text As A Google Ranking Factor: Everything You Need to Know
Anchor text is useful for providing context to users, but does it have any impact to search rankings? Read about it here.
Twitter Rolls Out 7 Updates to TweetDeck
Twitter plans to roll out a series of updates to TweetDeck this week, which include new and familiar features that were requested by users.