Shopify CEO Warns AI ‘Slop Grenades’ Shift Work To Coworkers
Shopify CEO Tobi Lütke says unreviewed AI output is landing on coworkers. Freelance marketplace data shows demand for AI cleanup work rising elsewhere too.
Follow on YouTube. Matt G. Southern is the Senior News Writer at Search Engine Journal, where he’s covered Google, SEO, and AI for over 13 years.
Shopify CEO Tobi Lütke says unreviewed AI output is landing on coworkers. Freelance marketplace data shows demand for AI cleanup work rising elsewhere too.
Lighthouse 13.5 adds an audit for AI agent resource discovery, but its checks differ from the latest ARD proposal.
Google is testing payments for content contributing to AI answers, Mueller says AI position data is hard to report, and Cloudflare splits training from search.
Google is testing a “Dive deeper” button in Discover, starting with videos.
Google updated its Search documentation to add local business queries to the two result units rolled out in the EEA for directories and direct providers.
Google, Cloudflare, and Microsoft are testing different models for paying publishers when AI systems access or use their content.
Pew’s 37-country survey finds more people expect AI to reduce jobs than add them, a view more common in high-income countries than middle-income ones.
A controlled AI citation test found source order mattered less than raw data suggested, while structured rewrites shifted how citation credit was distributed.
An audit of Reddit AI search found formal, highly upvoted comments were selected more often, while experiential language appeared less often.
Google is rolling out cart transfer and checkout testing in the Merchant Center UCP hub, plus a YouTube ads beta and wider AI insights.
Google lowers Search profile eligibility to 10,000 followers for U.S. websites and creators, with new account tools and updated article displays.
Cloudflare’s Disallow AI Training keeps mixed-use crawlers available for search. Google and Apple honor training opt-outs; Bing robots.txt support is pending.
Google is testing a Search Console pilot that pays publishers when their content contributes to Gemini, AI Overviews, and AI Mode answers.
Google redesigned Search results across the EEA, Business Profile posts get view counts again, and ChatGPT Shopping now leans harder on product feeds.
Google’s developer docs for the Web Search Service API show a partner-only path to full-web search results.
A University of Washington paper estimates AI Overviews reduced search referrals to Wikipedia by about 5%, a metric Google disputes.
Google says Business Profile post view counts are rolling out globally for posts published in the past 18 months, combining views from Search and Maps.
YouTube is expanding Get Feedback, a tool that reviews a Shorts before publishing, to U.S. users
Le Monde says its audience hasn’t dropped since AI Overviews launched in France, while app traffic and subscriber growth complicate the broader traffic story.
ChatGPT Shopping is pulling more product picks from what it calls feed-integrated sources, and store visibility moved too.
Google added documentation mapping regional Search features in the EEA, Türkiye, and South Africa, with eligibility and participation steps.
AI visibility tools track brand mentions and citations, but marketers need outcome data to know what those movements mean and what to do next.
Google rolled out redesigned Search results in the EEA, reworking aggregator units and adding supplier units for hotel, flight, transport, and product queries.
A UK news site’s trending-query visibility collapsed after moving from .co.uk to .com, and the new domain didn’t pick up what the old one lost.
John Mueller says Google’s systems may still judge a site by its old low-value programmatic pages, and that showing value again takes time and effort.
Common Crawl analyzed 584,107 llms.txt files and found most came from templates, many had no links, and some carried crawler rules the format can’t enforce.
Google says Search Console AI reports are now worldwide, and John Mueller weighs in on recovery timing, markdown for AI crawlers, and sitemap cache-busting.
Research shows how people can keep using Google while making fewer traditional searches and clicking through to fewer websites.
The Guardian reports AI cleanup listings are up 87%, while freelancers say clients lowball the work.
Data finds Google AI Mode rarely shows the same products as the regular results carousel, and often lists a different seller when it does.